A passionate and results driven senior digital professional specialising in web technologies, E-commerce, digital transformation, and digital marketing in various industries including Retail, Higher Education, IT, Finance, and Travel industry.

Experience

  • Head of IT, Web and Marketing

    at PSL Team PSL Team Sports

    November 2012 - May 2019

    Renfrewshire

    Responsible for digital development and management with a focus on strategy and overall company profitability. Defining channel strategies and managing IT strategy, and implementation across the PSL brands. Maintaining dynamic digital marketing designed to both improve PSL's position in the market and to ensure consistency with the company's market-facing approach. Lead in project planning, coordinating and delivering the e-commerce and digital brand strategy, working closely with cross-functional teams to provide guidance as well as manage project schedules and priorities. Delivering consistent company growth and performance against targets. key skills/ Responsible for: - Project delivery, risk management and control - Source and validate partner production agencies and build seamless ways of workings - Build and implement structure, infrastructure, workflows and technology - Interrogating and validating specs and working with 3rd Party Supplier

  • Digital Marketing Officer

    at Glasgow Caledonian University

    June 2007 - October 2012

    Glasgow City

    - Producing and implementing an effective digital marketing strategy for the University in support of student recruitment, business development objectives. - Liaising with ICT team and technology partners to assist with the management of the University website - Implementing mechanisms to evaluate the use of the University website and using this knowledge to effect improvements. - Providing consultancy on digital marketing issues to staff at all levels across the University, including providing support and training on web content management and new media/digital marketing campaigns, ensuring sharing of good practice and adherence to brand guidelines. - Managing and assisting with web, new media and digital marketing projects, collaborating with staff across the University and with technology partners, and commissioning external suppliers as necessary. - Managing online and digital marketing campaigns, liaising with creative and media buying agencies.

  • Design Manager

    at Iomart

    June 2004 - May 2007

    Glasgow City

    Responsible for web and digital marketing projects throughout the entire project lifecycle, including project initiation/proposals, project delivery, business liaison/stakeholder management - Managed a large web production team of 15 - Web Content - HTML, CSS, Javascript - Adobe Design Packages -Photoshoot styling & Organisation - Assisting the team in their design and development tasks. - Maintaining client relationships. - Setting budgets and agreeing project time scales and deadlines with clients. - Digital marketing strategies - Campaign management - search engine marketing

  • Front End Web Developer

    at Iomart

    May 2003 - May 2004

    Glasgow City

    - Responsible for the design and development of web pages, graphics, multimedia and GUI's - Implement design briefs - Development of HTML, Javascript, CSS, graphic creation and flash action script - Proofreading content and making changes where necessary; - Editing content, debugging code and re-designing web pages; - Designing graphics, animations and manipulating digital photographs;

  • Front End Web Developer

    at MouseInteractive

    July 1998 - May 2003

    Glasgow City

    Involved in all aspects of web and digital development from maintenance to source control, CMS integration, email campaign to search engine optimisation. - HTML, CSS, Javascipt - Drawing up detailed website specifications; - Designing sample page layouts including text size and colours; - Designing graphics, animations and manipulating digital photographs; - Registering web domain names and organising the hosting of the website; - Presenting initial design ideas to clients; - Coding using a variety of software; - Developing eCommerce websites. - Search engine optimisation - HTML development of client websites. - Creative design - Adobe Design Packages - GUI design - Email campaign development

Education

  • AgilePM

    at APM Group Limited

    2019 - at Present (1 year)

  • EU General Data Protection Regulation Foundation (GDPR F)

    at IBITGQ

    2018 - 2018 (1 year)

  • Professional Diploma in Digital Marketing

    at IDM

    2011 - 2012 (1 year)

  • HIGHERS

    at LENZIE ACADEMY

    1983 - 1989 (6 years)

Languages

  • English Native

Hives