• 11 years within B2B & B2C sales & marketing
• 8 Years Digital Marketing experience including SEO, PPC, Analytics & Social Media
• 5 Years Project Management experience with digital projects and new-start ups
• 3 Years intensive social media experience & analytic reporting
Senior Account Manager
October 2015 - at Present
Brighton and Hove
iCrossing is a digital marketing agency that lives at the junction of creativity, technology and data. A unit of Hearst Magazine, one of the world’s largest independent media, information and entertainment companies. My role is to manage three of our largest accounts with a team of SEO, PPC, Display Media, Social & Creative specialists for clients such as Barclaycard, Barclays & reed.co.uk.
Social Media & Digital Marketing Manager
December 2013 - March 2015
My task was to manage Rehab’s Social Media sites and advertising strategy. Rehab is a young company and opened their doors in December 2013 as a health food & drink restaurant. My role involved building their online presence through Social Media channels including TripAdvisor, Facebook, Twitter, LinkedIn & Instagram - whilst also using offline marketing tools such as radio, press & local promotions. I was responsible for the project management of all marketing campaigns and people involved.
Digital Producer & PPC Account Manager
September 2013 - March 2014
Heyday is a pure digital agency based in Wellington. As a Digital Producer my role was to help the business engage and retain quality clients, and deliver high class work through the provision of client service, focussed business insight and project management. I managed 6 clients which at any one time can be up to 12 projects running in parallel, from website build & design, responsive design, building app’s, digital forms and email templates. Whilst working with Heyday I also secured a contract to build an Adwords account for the largest department store in NZ, this involved building the account from scratch and also managing and monitoring the performance once live.
Digital PPC Account Strategist
November 2012 - July 2013
I was responsible for the strategy and efficient day to day management of assigned client accounts, focusing on gross profit growth. Exploring opportunities and facilitating campaigns through all available marketing channels (e.g. PPC, SEO, display, email and social media). Working closely with the Account to communicate campaign strategy, progress, results and assisting with the compilation of campaign reports.
Office Manager/ Social Media Management
February 2012 - November 2012
At Southern PR I combined office management with client support and account management support services, providing social media support to our clients, whilst managing the office, website and the press releases sent daily. I also instigated the new look and feel of the Southern PR website and worked closely on the build and content for the site. I was responsible for creating the training material, awards preparation and crisis management packs and procedure for our clients. Our clientele meant working with some fantastic companies in New Zealand including; AJ Hackett, NZSki, Queenstown Airport, Skyline, Shotover Jet, Ziptrek Eco Tours, Gibbston Valley Wines and many more.
Marketing Co-ordinator (Contract position)
September 2011 - November 2011
I worked with Virgin Atlantic Airways as a temporary position in the corporate and trade division as Marketing Co- ordinator. My duties required me to work with trade agents and I was managing the Trade website.
Digital PPC Account Manager
November 2008 - April 2011
I was an Account Manager for the publishing sector and ran 16 campaigns for various magazines, working with publishing houses such as Emap, MSM magazines, Press Holdings, Haymarket and many more. I was Responsible for the day to day management of clients' expectations with particular emphasis on building happy, strong and honest client relationships. For each client meeting I was in charge of creating campaign PPC performance reports and delivering the content of these reports through regular meetings via the phone, webinar and face to face.
x3 positions for Iberian International
February 2003 - May 2008
Online Marketing & Products Supervisor May 2007 – May 2008 PA to company Director August 2006 - May 2007 Contracts & Customer services Manager February 2003 – August 2006
Diploma in Travel Journalism
at British College of Journalism
2015 - 2016 (1 year)
4 week intense TEFL
at TEFL INTERNATIONAL ROME
2012 - 2012 (1 year) Lazio
at The Priory Church of England High school
1995 - 2000 (5 years) Surrey
Knowledge and keywords
- google analytics
- microsoft powerpoint
- microsoft excel
- social media
- project manager
- microsoft word
- google adwords
- digital marketing
- account manager
- mobile apps
- social media management
- microsoft office applications
- planning strategies
- digital producer
- paid social
- travel journalism
- new-start ups