• Senior Marketing Consultant

    at Reinventing IT Marketing

    April 2018 - at Present


    Global Marketing consultancy focused on marketing technologies Digital Transformation. IoT, AI, RPA, Blockchain, IT Security, Cloud, Virtualisation, BYOD and Business intelligence– business assignments included: • Senior Marketing and Business Development Consultant, Voxos September 2018 – Present Life-changing AI technology and device Voxos plays the sound from your mobile device through bone connectivity glasses. Responsibilities: Go to Market planning, defining proposition market and infrastructure requirements to Healthcare market • Global Partner Marketing Consultant – Centrica Business Solutions, (IoT and Energy Sustainability Solutions) September 2018 – 1st December (Short term consulting project)

  • Senior Product Marketing Adviser, EMEA, Vertical Marketing,

    at NTT Inc. (NTT Data Services) and Dell Corporation (Dell Services),

    September 2014 - December 2017


    Reporting to Global Marketing Director. Solution focuses included: SaaS and Managed Services, Infrastructure and Cloud Computing, Digital Transformation, Big Data Analytics, Automation (AI, RPA & IoT), Apps and Legacy Modernisation., Blockchain Infrastructure transformation, Payments system modernisation, Real-time payments, KYC/Customer onboarding, Automated IT Service Desk Responsibilities: • Outbound B2B marketing planning based on fastest time to revenue models, (leveraging Account Based Marketing, strategy and go to market planning skills), • Creative planning and execution of marketing plans, negotiating with suppliers to deliver cost effective outbound marketing • Focused on integrated Account Based Marketing (ABM) programmes, Achievements: • 2017 - Gartner IT Expo/ Symposium, NTT DATA achieved highest number of interactions out of all Market place sponsors (according to Gartner Account manager - achieving 989 event leads, 125 MQLs), designed and contributed to the

  • Senior Product Marketing Manager (OEM), Regional Marketing, EMEA

    at EFI

    August 2013 - August 2014


    (Print industry software), Reporting to EMEA Marketing Director Responsibilities: Campaign development, lead nurturing, product launch execution, event and lead management Achievements: Creation of product launch materials for OEM providers (Canon, Xerox, Panasonic, Kyocera, Ricoh) supporting $37m in partner revenues

  • Global Program Manager (Contracting)

    at QlikView,

    November 2012 - July 2014


    Organisation harnessing the power of Big Data Analytics. (Short term contract) Reporting to Head of Customer Advocacy. Responsibilities: Programme and project manager for Most Valued Professional (MVP) Community Network Programme Achievements: Delivered MVP Programme. Project management, Regional Program planning, Process and System definition, Product launches and collateral development

  • Product Marketing Manager

    at Ultra Electronics - AEP Networks

    February 2012 - October 2012


    Responsibilities: • Managing two direct reports (in UK and USA), career planning, measuring KPI’s, weekly reporting mentoring, motivating and training staff • Creation of product marketing collateral on newly acquired Payment Gateway Solutions including development of webcasting programme. Overhauling existing messaging company website • Strategic Business planning – Marketing input into the 1 year and 5 year strategic marketing plan • Marketing & campaign planning- Planning, delivery & follow through of leads for multiple trade shows, & conferences Achievements: • Managed a budget of £1.5m, and measuring ROI on this expenditure (28 events, 29 webcasts, 3658 Leads generated over 9 months, 7% contribution to closed revenue goal. Delivery of BrightTalk webcasting platform • Repurposed investment into Infosecurity tradeshow to deliver 475 leads, 35 stand appointments. Built a re-useable webinar programme for the Ultra Protect product line

  • Principal Marketing Specialist, UK and Ireland,

    at Symantec UK

    November 2007 - February 2012


    Managing a budget of $500K per annum,Mentoring and managing 2 junior UK marketing team • Strong vertical/solution based go to market approaches to Security, Cloud, Virtualisation & Mobility trends • B2B experience with specialisation in Public Sector, Financial Services and Telecoms and Industry Sectors • Managed budgets of £150K per quarter (£75K for each vertical sector focus) – helped significantly contribute to UK team Marketing booking contribution to 10.2% to 15% between FY11 & FY12 • Contributed to the record pipeline contribution in EMEA region at IA11,with high ROI in EMEA team. Received Business Partner of the quarter award received for contribution to Public Sector pipeline,$9m closed revenue with outstanding pipeline of a further $4m • Planning and execution of Workshops and roundtable series - events focused on Telecoms industry challenges- £7m in Closed revenue, with existing pipeline of £1.5M - awarded Business Partner of the Quarter Award Q3 2011

  • EMEA Marketing Manager (Enterprise)

    at VeriSign Security Services

    July 2005 - November 2007


    (Focus on Managed Security Services & Authentication Product lines) reporting into EMEA Marketing Director, managing a budget of $1.2m • EMEA marketing campaigns, events, demand generation & sales initiatives, with focus on targeted account driven demand generation in the Enterprise B2B segment (financial services). • Identifying and building channel partner alliances (solution delivery partners & technology alliances) to generate and drive new revenue opportunities. Delivering sales tools and reusable lead generation tools, key successes RSA, Sun & HP. Interfacing with EMEA partners, vendors, agencies, & other third partners delivering sales & marketing programs • Training sales professionals and partners on messaging & use of sales tools • Managing all aspects of EMEA PR and analyst relations including local agencies in UK, Germany, Spain, and Italy Achievements: • Managing an overall budget of $1.2M, more than doubled the level of VeriSign Security Services leads

  • Product Marketing Communications Manager EMEA

    at Verizon Business (MCI) Ltd

    March 2004 - June 2005


    (Market leading IP, Voice Networking, Security and Managed Services/MSSP/Authentication Provider) reporting into Product Communications Director, EMEA • Responsible for the production, publishing and maintenance of EMEA Product Marketing Materials, and customer • Responsible for Contributing product content and Newsletter Content to the EMEA Channel Expert Partner Extranet. • Coordination of multiple large scale EMEA wide translation projects of Product Marketing materials. • Coordination of customer reference programme and writing of customer case studies • Delivered customer facing materials to support Sales initiatives for IP and Data Product areas for Intranet, Extranets &External Website. • Supporting communications for key product launches for MPLS , Private IP, DSL and Private Line Internet and Managed Security Services - involved in preparing, publishing and promoting sales, product, pricing, technical channel and wholesale documentation to an internal intranet


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