Experience

  • Marketing consultant

    at Self employed

    April 2019 - at Present

    Manchester

    In a self-employed capacity, I am providing strategic marketing advice and project management support to two agencies, a marketing publication and a £1bn flagship property development. *Using the client's market research to map audience segments, agree on targets, create positioning and marketing strategy within the retail sector. *Audited digital, social and content channels to create a digital strategy aligned with wider business goals. *Creating content marketing campaigns using SEM, organic and paid social to build engagement with target audiences in the utility sector through to MQL stage.

  • Head of Digital

    at Bruntwood

    July 2016 - April 2019

    Manchester

    Reporting to the CCO and part of the Senior Leadership Team, I was responsible for the digitisation strategy of the group in relation to innovation, customer acquisition, customer experience and data collection across markets. I built and managed a department with ownership of six websites and 16 social accounts from strategy to analysis and optimisation using data. Achievements: *Founded the digital department, creating the group digital strategy and three-year roadmap, managing the budget setting process, resource analysis and development of the KPI framework. *Project managed the creation of three new websites from brief to go-live in 12 months aligned with the group digital roadmap. *I planned, project managed and launched the company’s first ecommerce website to improve UX, reduce operational costs by 80% and introduce new revenue streams worth £1m pa.

  • Marketing Manager

    at Bruntwood

    October 2011 - July 2016

    Manchester

    I managed lead generation campaigns, collateral, branding and digital platforms both for the group and locally for specific cities, targeting C-suite decision makers. Achievements: *Devised and implemented digital marketing enquiry generation campaigns with an average ROAS of 6:1. *Created an integrated marketing strategy to reposition the product and build brand equity in Liverpool, ensuring that we were top of mind. This led to an occupancy uplift of 112% YOY and a market share of 80% in 2015. *Managed the promotion of Bruntwood’s expansion in Birmingham utilising a strategy of PR, events, digital targeting activity and working with local business development teams. *Devised and implemented the content strategy introducing social media and using Hubspot for lead nurturing and automation.

  • Freelance Marketing Manager

    at Oldham Council

    June 2011 - October 2011

    Manchester

    Joined the team for a short period to manage successful awareness campaigns and awards submissions for a number of departments.

  • Resort Manager

    at The Great Escape Morzine

    November 2010 - April 2011

    Rhône-Alpes

    A seven-month career break to fulfil an ambition of working in the Alps for a ski season. I managed three chalets with activities including budgeting, accounting and staff management.

  • Marketing Communications Manager

    at United Utilities Plc

    April 2008 - November 2010

    Cheshire

    Developed and delivered awareness raising and strategic stakeholder communications campaigns for the UK’s largest capital investment programme totalling £3.6bn. The aim of my campaigns was the effect a positive behaviour change or raise awareness of projects and the benefits in line with our positioning plan. Achievements: *Awarded ‘Best integrated campaign’ at CIPR PRide Awards for Manchester water rehab project. *Reduced operational overhead by £800k as a positive result of the ‘What not the flush’ behaviour changing campaign. *Runner up in the ‘Best integrated campaign’ category at The Green Awards for ‘What not to flush’. *Obtained at least 90% customer satisfaction for communications on all capital investment projects, an increase of 12% YOY.

  • Marketing Executive

    at Genting Casinos

    October 2006 - March 2008

    Liverpool

    Working autonomously I implemented the membership recruitment and retention strategy across four casino brands and provided local marketing support for 42 sites. Achievements: *Created the SEO, PPC, DM and CRM marketing strategies and delivering each against KPI framework. *Consistently hit membership targets while reducing the CPA by over 60% through the introduction and refinement of digital channels. *Delivered new product launches through integrated campaigns utilising DM, POS, PR, events and print. *Devised launch plans for casinos in Liverpool, Derby, Nottingham and Birmingham, setting ambitious member recruitment goals and utilising PR, events, DM and SEM activity to achieve them.

  • President

    at Manchester Metropolitan University Student's Union

    July 2004 - September 2006

    Manchester

    A salaried, elected position, the President is the figurehead of the organisation, heads up the executive team, manages the CEO and is responsible for the commercial and representative performance of the union.

Education

  • MBA in Marketing

    at Marketing Week

    2019 - 2019 (1 year)

  • UX Foundation

    at UX training

    2019 - 2019 (1 year) Manchester

  • GDPR

    at The QA

    2018 - 2018 (1 year) Manchester

  • Chartered Institute of Marketing Professional Certificate

    at Liverpool John Moores University

    2007 - 2007 (1 year) Liverpool

  • BA (Hons) Media and Marketing

    at Manchester Metropolitan University

    2001 - 2004 (3 years) Manchester

Languages

  • Hindi Native

  • English Native

Hives