Experience

  • GROUP MARKETING DIRECTOR, EU

    at IMCG, (International Marketing & Communication Group)

    February 2017 - at Present

    London

    Key leadership role on senior management team with oversight on the marketing operations of the following media shops and advertisement companies: Ira Media (www.ira.media), The Ad Store (www.theadstore.gr), Max Media (www.maxmediaglobal.com), and Leadmark (www.leadmarkcorp.com) . LEADMARK (www.leadmarkcorp.com), is a MarTech Agency that launched an Artificial Intelligence powered Software for Sales & Marketing, in 2018. The platform includes tools like Marketing Mix Modelling, Unified Data Management, TV & Digital Attribution, Sales forecasting etc. Current markets: UK, Greece, Cyprus, Romania, Portugal and Spain (2019).

  • MARKETING MANAGER, CLUSTER SOUTH (BALKANS)

    at MOTUL

    October 2017 - September 2018

    Nordrhein-Westfalen

    Drove Marketing & Brand Awareness strategy for Greece, Cyprus, Croatia, Serbia, Bosnia and Herzegovina, Skopje (Macedonia), Kosovo, Montenegro and Slovenia

  • MARKETING PROJECT MANAGER, EUROPE, RUSSIA & CENTRAL ASIA REGION

    at HEMPEL A/S

    September 2015 - September 2017

    North Denmark Region

    Developed and supported regional Marketing & Communication strategy, Business Development and Geographical Expansion Projects. Introduced diversified digital tools to promote brand awareness. Managed marketing and sales teams (for Lead generation project) in Germany, Austria, Switzerland, Italy, France, Benelux, UK, Norway, Turkey, Russia, CAR, Belarus, Ukraine, Georgia, Slovenia, Hungary, Czech, and Morocco.

  • SENIOR BRAND MANAGER, GREECE

    at HELLENIC ENTERTAINMENT PARKS (Audiovisual Group of Companies)

    January 2014 - May 2015

    Attica

    In charge of: • Planning Marketing and Communication strategy (ATL & BLT) • Social Media & Digital Marketing Management (increasing followers more than 15% in Facebook- launching Instagram account – re-activating YouTube account) • Business Development strategy (participation in international amusement parks exhibitions to find new, worldwide trends – starting the replacement of the old rides with new, modern ones - suggesting and launching the “new ride every month” strategy – launching a new Park for kids 0-5 years old: “KIDOM park” as a separate brand) • Managing PR along with and brand’s exposure (radio & TV stations) • Building and Managing Loyalty Schemes projects • In charge of Digital Marketing (web site, online magazine, SEO, email campaigns, email metrics etc) • Raising income through sponsorships and launching “Events” program in the park (e.g. concerts, book festivals etc) • Managing a team of four marketers, graphic designers, advertising agency and media shop

  • SENIOR BRAND MANAGER

    at AUDIOVISUAL ENTERPRISES S.A.(AVE)

    September 2004 - January 2014

    Attica

    Key Responsibilities: • Building Marketing & Communication strategy to promote Brand awareness (ATL & BTL) • Managing new products’ launches (e.g. Green Cola, Blu Ray format, Darkfall online game) • Managing Loyalty Schemes (Authorized Stores program) & Events (e.g. movie events, in store activities etc) • In charge of building Relations with media (PR) • Launching Social Media Marketing (Audiovisual official page and separate Facebook pages on a per product basis) • In charge of Digital Marketing (web site, online magazine, SEO, email campaigns etc) • In charge of Product management, including defining the features and the requirements of the products (format, translation, sound, image quality etc) • Reporting forecasts and financial results on a per product bases (P&L, Budget, Forecast & Variance reports etc) • Daily co-operation with Licensors on Marketing and Brand exposure issues

Education

  • Master in Business Administration (M.B.A.)

    at Hellenic Open University

    2019 - at Present (1 year)

  • Project Management (PMI standards)

    at Hempel’s Academy

    2016 - 2016 (1 year) North Denmark Region

  • Bachelor of Arts in Economics

    at American College of Greece

    2003 - 2006 (3 years) Attica

  • Bachelor in Psychology

    at National & Kapodistrian University of Athens

    1995 - 1999 (4 years) Attica

Languages

  • Greek Native

  • English Negotiation

  • French Conversation

Hives