- Entry level
- No Education
- Salary to negotiate
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.
Primary Purpose: The Senior Director of Communications is responsible for the planning and execution of media, communications, celebrity and events strategy. Working in close partnership with leadership team, they will devise and implement creative communication strategy, elevate brandawareness, visibility and positioning. This individual will oversee Coach PR teams in the UK and France and manage regional agencies and teams across all markets.
The successful individual will leverage their proficiency to...
Elevate brand awareness and positioning
Develop and implement creative market-leading PR strategy inclusive of both traditional/digital media, bloggers, social and VIP influencers across all territories
Oversee in-house PR teams in London and Paris, ensuring clear alignment of company messaging, directives and strategy
Oversee regional PR agencies in all markets, ensuring clear alignment of company messaging, directives and strategy
Lead, develop and mentor internal PR teams, empowering existing talent to deliver excellence and strategic coherence in a results driven environment
Act as an ambassador for Coach, maintain and elevate key media and VIP relationships
Oversee all media related events
Develop and run corporate communication to enhance the brand’s reputation with key internal and external stakeholders, as well as the city
Work in partnership with distributors in key regions to identify and implement PR strategies that align with global image and build on brand awareness in their specific territories
Work with cross-functional partners globally and locally to ensure territories press coverage increases brand revenue
Oversee PR budget
The accomplished individual will possess...
Minimum 10 years Public Relations and Communications experience within a luxury brand environment
Proven experience in developing successful strategy for global luxury brands
Experience in managing external agencies
Exceptional network of industry contacts and relationships
Excellent relationships with VIP and social media Influencer individuals and agents across regions
Solid experience in corporate communications
Track record of motivating and leading a strong team to success across various territories
Highly engaged in the industry – instinctive, embedded and culturally aware of current trends and events
Ability to fuse creativity and logic
Highly organized with the ability to juggle multiple priorities and work in a fast paced environment
Proven people leader with the ability to manage and build cross-functional partnerships
Excellent written and verbal communication skills
Creative, entrepreneurial and results driven
Team player with a positive ‘can do’ attitude
Flexibility to travel for work
The outstanding professional will have…
European language skills. Fluency in English, French and Spanish - all other European language skills are seen as a plus
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.