Job description


  • Entry level
  • No Education
  • Salary to negotiate
  • London


Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

Primary Purpose: The Senior Director of Communications is responsible for the planning and execution of media, communications, celebrity and events strategy. Working in close partnership with leadership team, they will devise and implement creative communication strategy, elevate brandawareness, visibility and positioning. This individual will oversee Coach PR teams in the UK and France and manage regional agencies and teams across all markets.

The successful individual will leverage their proficiency to...

Elevate brand awareness and positioning

Develop and implement creative market-leading PR strategy inclusive of both traditional/digital media, bloggers, social and VIP influencers across all territories

Oversee in-house PR teams in London and Paris, ensuring clear alignment of company messaging, directives and strategy

Oversee regional PR agencies in all markets, ensuring clear alignment of company messaging, directives and strategy

Lead, develop and mentor internal PR teams, empowering existing talent to deliver excellence and strategic coherence in a results driven environment

Act as an ambassador for Coach, maintain and elevate key media and VIP relationships

Oversee all media related events

Develop and run corporate communication to enhance the brand’s reputation with key internal and external stakeholders, as well as the city

Work in partnership with distributors in key regions to identify and implement PR strategies that align with global image and build on brand awareness in their specific territories

Work with cross-functional partners globally and locally to ensure territories press coverage increases brand revenue

Oversee PR budget

The accomplished individual will possess...

Minimum 10 years Public Relations and Communications experience within a luxury brand environment

Proven experience in developing successful strategy for global luxury brands

Experience in managing external agencies

Exceptional network of industry contacts and relationships

Excellent relationships with VIP and social media Influencer individuals and agents across regions

Solid experience in corporate communications

Track record of motivating and leading a strong team to success across various territories

Highly engaged in the industry – instinctive, embedded and culturally aware of current trends and events

Ability to fuse creativity and logic

Highly organized with the ability to juggle multiple priorities and work in a fast paced environment

Proven people leader with the ability to manage and build cross-functional partnerships

Excellent written and verbal communication skills

Creative, entrepreneurial and results driven

Team player with a positive ‘can do’ attitude

Flexibility to travel for work

The outstanding professional will have…

European language skills. Fluency in English, French and Spanish - all other European language skills are seen as a plus

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

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