- Entry level
- No Education
- Salary to negotiate
Head of Corporate Social Media (12m FTC) - 90229408
Job Type:Temp/Contractor Payr
Posting Range:22 Mar 2019 - Ongoing
Head of Corporate Social Media (12m FTC)
The Head of Corporate Social Media is the owner of the social media strategy, its implementation and measurement within Barclays Group Corporate Communications. The role is focused on developing and delivering social and paid media content and campaigns across Twitter and LinkedIn with a possibility to expand to other channels. This will be done by supporting the corporate narrative through distinctive ideas that will elevate the Barclays brand, increase our reach and inspire advocacy among target audiences.
Reporting to the Director of Campaigns & Content, the jobholder will work in partnership with the wider Corporate Communications team to create and distribute high quality content. The jobholder will also work with colleagues across the broader Corporate Communications and Marketing teams at Barclays and Barclaycard to exploit content synergies.
What will you be doing?
The Head of Corporate Social Media has responsibilities at each stage of a campaign. This includes developing the overall strategy, leading team members to curate and write compelling content for our corporate social channels, overseeing community management and preparing briefs for strategic content partners, photographers and agencies with strategic use of budget. Lastly, they will oversee analytics and reporting. And will also work with Legal and Compliance to ensure all content is created, stored and published in accordance with Group guidelines.
The Head of Corporate Social Media will work closely with the Media Relations, Digital and Internal Communications teams, as well as the broader Corporate Communications team to execute the corporate social media strategy across Barclays and Barclaycard with a view to increasing reach of all sets of social media channels and elevating the brand among target audiences (influencers, journalists, policymakers/politicians and jobseekers).
Maintain relationships with colleagues across different areas of the business, leveraging opportunities such as the Content Council and Social Media Stewardship Forum to gain a broad knowledge of ongoing campaigns to leverage
Bring creativity to asset creation spanning a range of mediums i.e. GIF, written and video
Ability to think and act quickly in an ever-changing, fast-paced organisation, with the need to always think on your feet and advise on best practice in times of crisis
Be responsible for a large budget, creating work orders where appropriate and overseeing a roster of agencies for content creation, paid media and reporting
Lead a team of three with varying knowledge of social media best practice
Manage agency resource, ensuring the most efficient and cost effective outcomes for the business at all time, and taking any necessary steps to refine and change teams where applicable
Understand brand guidelines and asset creation techniques in line with company best-practice and legal sign-off proceedures
Act as a catalyst for ideation and adoption of social media activities that align with business objectives and target clear business benefits.
What we’re looking for:
Experience in a senior social media role within a large organization (Ideally corporate)
Proven track record of building strong communities and followings through the use of Twitter and Linkedin
Experience in executing strategies, gaining buy-in from key stakeholders and reporting on success
A degree in a digital subject
Skills that will help you in the role:
Experience working closely with digital and content teams
Previous role in a financial or regulated sector
Intermediate knowledge of Adobe creative suite
Where will you be working?
Interested and want to know more about Barclays? Visit home.barclays/who-we-are/ for more details.
Everything we do is shaped by the five values of Respect, Integrity, Service, Excellence and Stewardship. Our values inform the foundations of our relationships with customers and clients, but they also shape how we measure and reward the performance of our colleagues. Simply put, success is not just about what you achieve, but about how you achieve it.
We aim to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their
About the company
Barclays moves, lends, invests and protects money for 48 million customers and clients worldwide.
We have over 325 years of history and expertise in banking. From our beginnings in Lombard Street, London through to the launch of the world’s first ATM and innovative mobile phone payments services, find out more about our achievements to date.
Barclays is a trading name of Barclays Bank PLC and its subsidiaries. Barclays Bank PLC is registered in England and is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England. Registered No. 1026167. Registered office: 1 Churchill Place, London E14 5HP.