- Entry level
- No Education
- Salary to negotiate
Our Internship Placement Programme is an opportunity for UK and International students to undertake work experience during or after their studies at University. Applicants must be currently studying towards or recently completed their degree (within the last two years). We are looking for an Intern to join our team for a period of 9 months from June 2019.
We want you to get the most out of your time at Bentley and when you start you will sit down with your placement manager and discuss your objectives - both business and personal. You will then have a set of deliverables, which will really challenge and stretch you, so at the end of the internship you will have developed professionally and personally.
Our Brand Communications team is at the heart of the business.
Reporting to our Digital Content & Social Media Manager, your main Objectives and Responsibilities will be as follows:
REPORTING & DATA (40%)
Social Media Performance Reporting:
Monthly social media overview reports
Monthly campaign KPI reports
Monthly brand and centenary campaign UGC reports
Bi-Annual motorsport social ROI and performance report
Other reports as requested
Social Media Reporting for Retailers
Monthly report on Retailer and #WorldofBentley content, co-ordination of internal stakeholder approval and content creator approval, for use on global platforms where applicable
Monthly content extracts from global social media platforms, of posts suitable for Retailers to share, for inclusion on RMN
Reporting on Social Media Masterclass for Retailers (engagement rate, feedback, suggestions, case studies)
Social Media Reporting for Regions
Where applicable, contribute organic regional performance social data, to regionally targeted campaign reports
Support the sales, marketing and research team with user journey data created through social pixels, data matching and content behaviour/custom audiences
Administrate shared audiences where applicable, to support user journey marketing initiatives
Assist licensing, partnership, affinity and sponsorship managers with techniques to identify and assess partners and influencers
Global Social Media Content
Planning, creation and posting of social media content and links for global customer-facing platforms, to the brand framework (40hrs p.m)
Assisting with processes such as internal approvals, playbooks and operational process guides
Liaising with multiple stakeholders to obtain required assets and information about upcoming projects, events, activities and launches
Assist with copywriting, retouching and film editing for multiple platforms
Assist with administration of social media planning and reporting tools
Regional Social Media Content
Collaboration with regions and agencies on regionally organically targeted social campaigns for the global platforms
COMMUNITY/SOCIAL CARE (20%)
Assist with Bentley Network and Social Media care/responding, liaising with Contact Centre where applicable re:
Tagging responders (customers, prospects, detractors, advocates)
Assisting with handling and escalating inbound enquiries
Placement of on-platform responses
‘Liking’ of relevant content, comments and shares
Moderation of comments
Liaising with comms/PR team where opportunities arise to promote our responses through ‘humanising’ PR stories
Maintaining and updating social care process guides
We know that everyone and every role is important in our ongoing success. We are looking for an extraordinary person who is studying for or have completed a degree in a related subject within the last 2 years and are on target to achieve or achieved a 2:1 or above.
We understand that you may have limited work experience but you should have well-developed problem solving and analytical skills, possess good interpersonal skills, initiative and the enthusiasm to achieve. Quality in our business is top priority and we need individuals who can demonstrate a high focus on quality and a right first time attitude.
Skills and experience required:
Logic, numeracy and good organisational skills appreciated
Commercial awareness, excellent communication and interpersonal skills
Experience of professional social media use preferred
Ability to work in a team/collaborate
Specific technical knowledge or qualifications required:
Digital Marketing or Media course preferred
Familiar with Microsoft Office, especially Excel, Outlook and PowerPoint
Familiar with social media planning, reporting and engaging tools a bonus
Knowledge of digital monitoring and social media
This is a paid internship and you will have access to a range of company benefits including holidays and subsidised health club and restaurant facilities. We want everyone who works with us at Bentley to find it a deeply rewarding experience. That’s why we have a wide range of rewards and benefits that make working here as satisfying as possible.
Please be aware that we receive a high volume of applications for our internships and therefore we are sometimes unable to respond to you as soon as we would like. However, all applications will be reviewed and you will be notified of an outcome as soon as possible
Salary: The salary for this role is based on the UK national minimum wage rate.
Closing date: 31st May 2019
Applications may close before closing date if a suitable candidate has been found.