Job description


  • Entry level
  • No Education
  • Salary to negotiate
  • London


The BMC function has an important role to play in helping to achieve EY’s Vision 2020 ambition to become the leading global professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.
BMC is led globally by Karen Hopkins. The function is made up of around 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications &Employee Engagement; Corporate communications.
BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.
The opportunity
BMC is on an exciting journey to create a world-class marketing function and achieve the highest strategic impact for EY. Under our multi-year BMC Transformation, EY is making significant investments in innovation and technology to position EY as a global shaper of dialogue, redefine our content strategy, transform our digital presence, and deliver an exceptional online user experience.
The Marketing Activation Leader role has been recently created in light of the BMC Transformation to drive global technology innovation, upscale our digital marketing capabilities, shift our global marketing model to ‘digital-first’ and look at activating BMC programs throughout the client lifecycle. The Marketing Activation Leader will significantly contribute to help EY strengthen our position in the market, engage our audiences and shift perceptions about the depth and breadth of EY’s capabilities.
Your key responsibilities
In this role, you will play a key role in driving innovation within the BMC organization and transforming our digital marketing capability across the globe:
You will lead and
optimise digital marketing strategies
that build EY’s brand through audience-centric, issue-based digital content across all EY digital channels including: email marketing, social media, search, web, influencers, video, etc. You will collaborate with leadership teams on cutting-edge email marketing strategies, analysis and interpretation of marketing campaign performance. You are driven by a relentless desire to maximize EY’s content ecosystem driving lead generation and conversion along the client lifecycle.
You will
provide strategic marketing advice
, sharing and applying digital best practices, shaping content and channel strategies, helping global marketing professionals achieve measurable goals for their respective business areas. You will be the catalyst to drive, inspire and support BMC to follow a digital-first marketing model. To make that happen, you’ll need to demonstrate a good understanding of EY’s business, build trust-based relationships with various stakeholders, and
have the ability to influence colleagues to take up fresh ideas, latest trends and competitive insights that solve client’s business issues.
You will
lead the rollout of our new marketing automation platform
globally, driving adoption, monitoring usage and making improvements for successful adoption across our service lines, sectors and regions in collaboration with the BMC Technology roadmap leader and EY Technology.
You will help develop and implement go-to-market strategy to
support account-based -marketing
. You will bring your digital marketing expertise to help generate new prospects, grow existing client accounts and support advancement of existing opportunities at target accounts. You will partner closely with Business Development to develop and execute digital campaigns/programs/tactics to penetrate target accounts. Your success will come from adoption of ABM digital strategies across global BMC and measurable impact of the ABM plans.
Besides developing go-to-market strategies and campaign management, you will also manage digital marketing projects from initial strategy to final execution. You will work with creative and media agencies to

About the company

A multinational professional services firm headquartered in London, United Kingdom. It is one of the "Big Four" audit firms and is the third largest professional services firm in the world by aggregated revenue in 2014.

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