Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • Birmingham

Description

Paid Media Campaign Strategist, EMEA 19WD34930 United Kingdom-England


 Paid Media Campaign Strategist, EMEA
Location: Birmingham- United Kingdom
Job ID: 19WD34930

Position Overview
As part of the Digital Acquisition Marketing Team, you will join a team that creates digital experiences that customers love and trust. Autodesk recently shifted to an in-house campaign management model for online advertising. This is an exciting time for you to jump in and help shape the future of this team. We are looking someone who is passionate about digital advertising, who will be instrumental in driving the Digital Advertising program forward, specifically for Paid Search (SEM/PPC). You will be responsible for coordinating with internal and external stakeholders to manage Autodesk’s paid search campaigns (Google Ads and Bing Ads). You will work closely with your counterparts in search engine optimization, display advertising, social media advertising, industry marketing, web analytics & insights, and other business partners.

Responsibilities

- Manage the day to day paid search campaigns across Google Ads and Bing Ads
- Adapt media plan and media brief into and paid search strategies
- Optimize campaigns based on the identified KPIs
- Meet with Google and other publishers to help identify optimization opportunities and industry trends
- Conduct keyword research and develop ad copy for Google Ads and Bing Ads
- Build strategy for RLSA, sitelinks, account structure, hierarchy, spend estimates, etc
- Work with internal partners to obtain appropriate assets for campaign execution
- Work with Reporting Analyst to provide appropriate reports for industry and other marketing teams
- Interpret campaign performance and provide insightful analysis
- Coordinate regular reporting and planning meetings with internal campaign stakeholders
- Conduct competitive SEM audits for industry and products supported
- Work with optimization team, reporting analyst and campaign owners for landing page testing and other improvements
- Draw relevant search materials from other customer research resources, including social media listening tools, marketing intelligence reports, and more to further inform keyword and competitive strategy
- Strong interpersonal skills and ability to convey complex information in a polished, clear, concise, and professional manner
- Collaborate on multi-channel strategies to form cohesive campaigns with other teams
- Ability to work in a team environment and successfully build professional relationships inside and outside of Autodesk
- Other responsibilities as assigned


Minimum Qualifications

- Bachelor’s degree or equivalent experience
- Proven campaign strategy management experience specialising in Paid Search Advertising (SEM/PPC)
- Experience in campaign and strategy management on Google & Bing
- Experience managing projects and working with cross functional teams
- Experience with reporting/tracking tools (Adobe Analytics/Google Analytics 360)
- Google Ads Certified


Preferred Qualifications

- Individual must be highly organized and self-starting
- Experience in developing EMEA PPC strategies
- Experience in providing search training and education
- Team-oriented; professional and cooperative attitude
- Familiarity with Microsoft Office (especially Excel) and commonly used web browsers
- Experience working with bid management solutions
- Good understanding PLA’s ‘Product Listing Ads’
- Good understanding GDN’s ‘Google Display Network’
- Experience with Audience Retargeting via GA or Ad-words
- Good understanding Paid YouTube advertising
- Familiarity with Microsoft Office (especially Excel) and commonly used web browsers
- Experience working with bid management solutions (Marin, Search Ads 360, etc.)


About Autodesk
With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It’s disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital artists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.


Marketing & Public Relations
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.


To all recruitment agencies: Autodesk does not accept unsolicited headhunter and agency resumes. Autodesk will not pay fees to any third-party agency or company that does not have a signed agreement with Autodesk, Inc.

  • education
  • excel
  • marketing
  • sem
  • software

About the company

Autodesk makes software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are doing with our software. Autodesk gives you the power to make anything.

Over 100 million people use Autodesk software like AutoCAD, Revit, Maya, 3ds Max, Fusion 360, SketchBook, and more to unlock their creativity and solve important design, business and environmental challenges. Our software runs on both personal computers and mobile devices and taps the infinite computing power of the cloud to help teams around the world collaborate, design, simulate and fabricate their ideas in 3D.