- Entry level
- No Education
- Salary to negotiate
The Paid Search Executive plays an important role in managing the performance of the paid search marketing channels to achieve significant business growth for TUI brands in the UK (TUI, First Choice and Crystal Ski). PPC is the largest area of the online marketing team, so this role will make a significant impact to the performance of our websites.
You will work within a team of performance marketing specialists whose objective is to deliver the overall digital marketing strategy and ensure our marketing performance and technology stack are best in class to achieve our objectives.
Search marketing for the travel industry is growing increasingly sophisticated and diverse and this role is central to driving the best performance of our paid search marketing. You will work at within a team that is at the forefront of performance marketing and be involved in a number of exciting projects to drive the business forward.
We manage a multi-million budget and drive high scale traffic which gives you the freedom and opportunity to set up and run experiments to find new ways for growth.
What you will be doing As a Paid Search Executive you will be responsible for owning your own projects and products, working together with our agency and supporting your line manager. A day at the office would like this:
After you've arrived at the office you will have a look yesterday's performance and highlight any anomalies. You will take some time to investigate any potential issues and share your findings with the team. Then you'll join a stand up around a product you want to grow through PPC. You share what you have done, and discuss what the next steps are that can help hack growth for this product. You'll also share your thoughts for other channels. After the stand-up you will take some time to roll out the actions you agreed on and share any challenges with your line manager.
After lunch there is the trading meeting where you will share the current performance and the actions our team are planning to take to maintain the efficient position. After the performance call you will evaluate audiences on our Bing accounts to make sure everything is still performing as planned. In the mean time you keep an eye on the performance of Bing to see if there is anything else you can do to improve the performance. Just before you go home, you double check the first impact of your changes done in the morning. When everything looks good, you go home for a well-deserved rest.
What we are looking for
- Hands-on experience in building and optimizing PPC campaigns
- Strong numerical and analytical skills & use of MS Excel
- Creative, innovative and ideas orientated approach
- Team Player with the ability to be autonomous in their work
- Degree educated, ideally in economics, marketing, maths or equivalent
- Must be flexible to adjust to a fast changing environment and be comfortable working under pressure
- Excellent verbal and written communicator
- Highly organised with the ability to work under pressure
Working within TUI group Be Yourself… Be Unique! TUI's more than a brand, it's who we are. Trusted - Unique - Inspiring.
We're the leading tourism business with diverse customers and over 67,000 employees. Together, we embrace different continents and cultures. We believe travel broadens the mind. Just like our customers, we're on a journey, of development towards a more digital, connected and integrated future. But we haven't arrived there yet. We believe that differences drive innovation and we're encouraging an environment where diverse talent thrives. Inclusion is fundamental to everything that we achieve and it's our unique colleagues that will shape the future of travel.
The TUI Group includes our unique hotel portfolio, our cruise ships, our own aircraft, tour operators, travel agencies. TUI is the UK's largest tour operator with key brands including TUI, First Choice, Marella Cruises and Crystal Ski Holidays. Our airline is the country's third largest with 62 aircraft operating to over 88 destinations in 30 countries. We have a team of more than 10,000 employees serving over 5.5 million customers each year.
Join us now and you can look forward to a competitive salary, pension scheme and further benefits such as generous holiday discounts, excellent rates with foreign exchange and discounts with retailers.
How to apply Apply online, we just need a few details from you and your CV.