Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • BRISTOL AVON

Description

Summary

HL’s vision is to be a household name, recognised as the best place for savers and investors in the UK.

The external communications team has a key role in achieving this vision. The team supports our marketing efforts by helping to broaden our reach, build trust with our clients and prospective clients, as experts and the good guys, through name and brand awareness in the media.

As public relations manager you’ll play a pivotal role in delivering HL’s external communications strategy. You’ll be responsible for building and managing relationships with broadcast, online and print journalists, while engaging with internal and external stakeholders to build on HL’s media profile. The role will be varied and will involve working in the most senior and high profile media environments.

Key duties and responsibilities:

Media relations


- Building and managing relationships with influential national journalists in broadcast, online and print media
- Increasing the profile of HL, HL products and HL experts in the press
- Organising promotional events such as press conferences and media briefings
- Consulting and communicating with a range of external and internal stakeholders
- Working closely with the Director of Communications to develop HL’s PR strategy

Content creation


- Writing and approving media releases and other press materials
- Generating ideas for research and articles and pitching them to journalists and editors
- Co-ordinating and promoting HL research in the media
- Using social media to boost HL’s profile

Media impact analysis


- Measuring and reporting the success of our media work and campaigns
- Ensuring we are identifying the right targets as the media evolves
- Identifying and managing valuable third party media services

Essential requirements:


- 5 years of relevant public relations experience or similar communications role
- Strategic planning experience
- Advanced understanding of the media and how it works
- Good understanding of social media
- Basic knowledge of financial products and markets
- Basic knowledge of HL and its products and services
- Educated to A level standard
- Excellent communication skills
- Strong interpersonal skills

Desirable requirements:


- Educated to degree level or equivalent
- CIPR or other Public Relations qualifications
- Any relevant financial services qualifications
- Background in financial services public relations
- Media relations experience
- Event management experience

  • marketing
  • pr
  • public relations
  • social media