Job description


  • Entry level
  • No Education
  • Salary to negotiate
  • Luton


Retail Assistant - Visual Merchandising
Job Description
Role: Visual Merchandising Assistant 
Purpose of Role:
To be an ambassador for Visual Merchandising within store. 
Implement and deliver an inspiring visual proposition for the Primark brand, to enhance the customer experience and to maximise sales through visual techniques.
Reports to: Visual Merchandising Manager / Visual Merchandising Supervisor / Store Manager
Key Responsibilities 
Work with VM Manager / VM Supervisor / Store Manager to deliver VM look and feel across the store.
Overall accountability to Implement and maintain windows 
Influence and guide store teams. 
Lead by example and aim to be seen as an expert within the store
Key Responsibilities:
Implement campaigns in a timely and effective manner as instructed by company guidelines and in line with instructions from VM Manager / VM Supervisor / Store Manager
Accountable to deliver excellence in our windows 
Understand and share latest trends (social & local market) ensuring this is reflected in mannequin product selection and styling  
Knowledgeable of product range, equipment, stock density and linear efficiencies to influence decision making in store 
Implement the Store of Excellence standard within your store
Communicate information on trends, key lines and visual principles 
Keeping the team up to date with current and upcoming VM activity
Support with best practise for campaigns, windows and visual merchandising principles
Managing the POS 
Work with store management teams to implement floor moves 
Liaise with store management to ensure effective stock maintenance relating to VM displays (planning, awareness of stock availability and ordering systems)
Support cost control initiatives (POS allocations, equipment fit for purpose and secure etc.)  
People & Relationships
Manage upwards effectively whilst maintaining relationships and discretion at all levels 
Key Skills and Behaviours:
Ability to build relationships at different levels
Creative and Inspirational
Customer focused
Sales driven
Loves fashion and awareness of latest trends
Genuine Love of the Primark brand
Strong communication and listening skills
Ability to prioritise workloads
Previous VM and Retail experience 
Qualified to GCSE level (or equivalent) in Mathematics / English / Art / Fashio
Performance Matrix

Customer Focus
Proactively meets the expectations of Primark customers 
Makes time to understand the fundamental needs of Primark customers and puts in place methods to get an in-depth understanding of the market
Coaches others to adopt the customer’s perspective
Team Work
Builds trust and respect among fellow team members and accepts group decisions, values the input and know-how of other team members 
Willingly accepts responsibility for the whole team, identifies areas of potential conflict within the team and takes action to resolve them
Communication & Influence
Communicates regularly and confidently in an appropriate format and style
Written and spoken work contributions are clear and concise
Quality Focus
Pays attention to detail and ensures own work is error free.  Seeks to improve the quality of own output
Regularly reviews own work to ensure it is to the standards which are required for the role
Responds positively to feedback about their attention to quality
Analytical & Problem Solving Skills
Breaks things down logically into smaller parts to identify the basic requirements, makes comparisons and weigh up options
Checks that data is accurate
Identifies patterns, trends and missing information and applies past experience to identify potential benefits or problems
Planning & Organisation
Works in an organised manner, manages workload efficiently so that required tasks are done at the right time and with accuracy 
Manages own time effectively, understands and prioritises which tasks need to be done first in line with team objectives and avoids wasting time
Focus & Drive
Creates a goal focused culture by encouraging innovative thinking to achieve goals more effectively
Encourages others to exceed goals and monitors long term goals for self and direct reports (where applicable)
Consistently look for ways of doing things more efficiently and ensures changes are captured and disseminated, so that they bring long term business benefits
Delivers what is required to get the job done to

About the company

Adored by fashion fans and value seekers alike Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. We offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home ware, accessories, beauty products and confectionery.

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