- Entry level
- No Education
- Salary to negotiate
Senior Business Insights Lead-MAR007272
MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125-year legacy. MSD’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
About the role:
Deliver customer and market Insights effectively and efficiently to the BUs to enable better decision making and execution through Market Research, Analysis, Forecasting and Performance monitoring.
Highly skilled team with greater customer and brand understanding; consulting as a business partner to inform strategic direction and effective tactical implementation.
Leading, coordinating and ensuring delivery of key cross Business Insight outputs i.e. National, Sub-National Targeting and Planning.
Appling technical skills and experience to support the design of innovative and efficient Business Insights to deliver on our 2020 goals, including the active involvement in cross MSD initiatives and project teams.
Forecasting both National and Sub-National, Market & Environmental Understanding
National/Regional/Local Customer Mapping and Profiling
Value Proposition development support (with open access Gvt. Data)
Tactical UK Market Research and liaison global UK-based MR
Customer Centricity Research including Trust and Value
COP, Customer Network Mapping, customer targeting and implementation
Multi-channel preference evaluation & tracking
National, Sub-National and in-market performance reporting, KPI Reporting Tool Management
Sub-National Business Tool Management
SFIP, Targeting and Bonus Management
Coaching, providing guidance and expertise on market research and analytics for Interns and more junior Business Insight leads. Supervising Interns to deliver on performance objectives and cross Business Insight performance reporting and ad hoc projects.
Product and Market Focus
Understand the product and service responsible for supporting and stay abreast of current product marketing strategy as well as developing trends and factors affecting market dynamics.
Understand the customer environment and developing trends and their impact on MSD products and services supported and key competitors.
Maintain up to date knowledge and emerging trends of Market Research and Analytical methodologies, the guidelines that needs to be followed and how these can be used to deliver Business Insights to inform decisions.
Follow all company policies, business practices and compliance guidelines including Market Research SOP, COP SOP, Real world data governance policies and AE Reporting guidelines.
Strong product, therapy and services business area knowledge for MSD products and key competitors supporting; as well as a broad industry knowledge.
Good understanding of NHS and broader health landscape as well as dynamics of the changing customer environment and implications for the company and Business Insights required.
Understanding of business metrics and their application as well as a very good understanding of the MSD planning cycle and strategic planning processes.
Understand of the of the available public data in the NHS and emerging trends and how they can be used to support decision making.
Skills and Competencies Required:
Technical / Experience
Strong numeracy and analytical skills
Good Microsoft skills
Good communication skills
Ability to work through ambiguity and uncertainty
Collaboration, team work approach
Strong planning, prioritisation and co-ordination and outputs oriented
Good problem solving and decision making
Organized and detail oriented
Ideally 3+ years previous Analytical functional roles within pharmaceutical, biotech or medical industries preferred
3+ years’ experience in analytics or related roles (both at a functional and managerial level)
Strong marketing and market understanding in areas supporting
Excellent understanding of Market Research and analysis methodologies, techniques and guidelines
External Agency engagement and project management
Understanding of data sources, guidelines and their application
Business Acumen – works closely with
About the company
Merck is a leading global biopharmaceutical company that has been inventing for life for more than a century, bringing forward medicines and vaccines for many of the world’s most challenging diseases. Through our prescription medicines, vaccines, biologic therapies and animal health products, we work with customers and operate in more than 140 countries to deliver innovative health solutions. We also demonstrate our commitment to increasing access to health care through far-reaching policies, programs and partnerships. Today, Merck continues to be at the forefront of research to advance the prevention and treatment of diseases that threaten people and communities around the world - including cancer, cardio-metabolic diseases, emerging animal diseases, Alzheimer’s disease and infectious diseases including HIV and Ebola. This site is intended for residents of the United States and its territories.