Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • London

Description

Role: Social Media & Communications Executive, Heist Studios


Reporting to: Social Media & Communications Manager


Location: Clerkenwell, London


About Heist


We are one of the UK's fastest growing DTC businesses and frankly - the only one in the world that's using real science to engineer better underwear. With a current team of 23 based in London we have ambitious plans for international growth.


Unimpressed with how the underwear industry portrayed women, we assembled a team of the most celebrated (and mischievous) garment innovators to take it on. By looking at how people move, actually move, we make garments that are break-through in their design, manufacturing techniques and materials. For our first product, we reinvented the humble pair of tights. Then, we took on shapewear.


We're backed by some of the biggest investors in fashion and technology, and on a busy day, we can sell a pair of tights every 15 seconds. Even our tube adverts caused a scandal. Most importantly, we have tens of thousands of customers who genuinely love Heist and the products we develop and ship around the world.


Your responsibilities


The Social Media & Communications Executive will manage PR agency relationships and drive influencer outreach and partnerships on social media platforms, including Instagram and Twitter, through considered communications and gifting.


More specifically, your role will include:

Day-to-day management of rigorous influencer outreach on social media platforms, predominantly Instagram

Tactful and compelling delivery of Heist messaging to on-board influencers aligned with the brand

Organise and execute seamless influencer gifting strategy and follow ups

Share insights and data analysis to identify influencers who have effectively moved the dial, and those who did not perform/convert for the brand

Save down and file organic user-generated-content from influencers gifted towards social media content plan

Social media follow strategy; identify and engage both new and existing influencers (micro and macro) by following those truly aligned with Heist

Identify talent, events, initiatives and opportunities that Heist could leverage to engage influencers organically (for example, gifting ahead of Fashion Month)

Day-to-day management of Heist PR agencies to maintain these external relationships, steer new opportunities and evaluate ROI

Media monitoring - on a global level - to identify and communicate brand opportunities


Your experience


Knowledge of, and confidence in, social media platforms to ensure best practice and connectivity

Confident in articulating brand & product messaging across social media

Solid experience in ideation with a demonstrated ability to generate and share creative concepts

Experience of working with the media, executing proactive communication strategies, feeding into campaigns and proactively identifying opportunities

Some experience of working in a press office or communications team, with good knowledge of national broadcast, print and online media

Strong analytical skills and data-driven thinking

Avid researcher

Good organisation skills and time management

Collaborative attitude and enthusiasm

Excellent communication skills to build strong relationships with stakeholders and communicate vital information


You


We are a diverse bunch of people at Heist. That said, there are some characteristics we always look for:


You deeply care about Heist's mission; you have a desire to build something iconic, that will disrupt an industry, and women's lives.

You thrive on challenge and change; you naturally gravitate to the hardest questions first and love thinking differently to solve them.

You're biased towards action and you're happiest when you're ‘getting stuff done'.

You're open, positive & straightforward. You're not afraid to stand up for your convictions, even when it's hard to do so.

You delight in your colleagues' successes and thrive on your failures; you grasp any opportunity for learning and constantly seek to improve.

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