- Entry level
- No Education
- Salary to negotiate
GroupM is part of WPP plc and is the world’s leading media agency group.
Comprising central teams and the agencies in our group - Mediacom, Mindshare, Wavemaker, m/SIX and Essence – GroupM’s purpose is to inspire and empower our clients and agencies to deliver market-leading business growth. As the world’s largest media investment management business, we do this through the intelligent application of our scale.
We invest in people, content, technology and data to drive growth for our clients’ businesses, providing intelligence to find or create valuable audiences and outcomes. Our leadership, inventiveness and scale drive success for our clients, our partners, and our people, and we strive every day to be renowned as the UK’s most trusted, innovative, and successful agency network.
About the Team
GroupM provides products and services to the GroupM agencies. These range from technology solutions through to training programmes. Conceptually the GroupM team exists to facilitate efficiencies in the Agencies themselves and provide thought leadership to them.
The Media Team is one of the core units in GroupM with a primary focus on the digital space. Teams within this department drive strategies, technology innovation, efficiency and new revenue across the digital environment working closely with the different Agency teams. The core aim is to allow agencies to have their individual USPs whilst using the size and buying power of the combined group to drive more cost-effective and better managed deals.
The Media Team is an extension of trading. It services the media needs of trading companies like Xaxis, Amobee, Finecast and Programmatic Services. This group use the size and reach of the trading desks buys to negotiate the best terms with all media partners (publishers) to drive media strategy for each unit (and the advertisers they service). This is across video, display, native, and includes executional practise via programmatic guaranteed.
About the Role
This role will sit within the GroupM Media Video team; responsible for overall yield management and will be instrumental in providing feedback to senior leadership on driving efficiencies and portfolio optimisation.
The role supports and interlinks into multiple functions in the media team and across GroupM buying units across business development, trading, analyst and commercial operations. The Yield Manager will report into the Head of Video Operations with close contact to the Head of Video Investment and will be in regular contact with senior leadership in Product and Trading teams.
The ideal candidate will have worked within digital broadcasting and/or programmatic space with experience in yield and portfolio management and with strong analytical skills.
They will have a strong understanding of the market both commercially and technically; with the ability to explain the various companies that operate in the space from SSPs to Ad exchanges, DSPs and Ad Networks.
Oversee day-to-day yield management across all demand and supply sources, including performance monitoring, identifying and implementing enhancements, issue identification and escalation
Base all decisions on empirical data using appropriate analytical techniques and with a strong appreciation of where assumptions are being made
Be the bridge between Media Managers and Tech Ops/Product team, making sure both Commercial and Product are aligned
Proactive supply portfolio optimisation based on demand sources needs
Support delivery and management of commercial product and project objectives and strategy across internal buying units and external publisher and technology partnerships
Main POC for the demand sources Ops team on demand/supply optimisation
Optimisation to meet agreed performance KPIs and maximise yield
Provide inputs and thought leadership around demand and supply portfolio, including requirements for success and optimal use of the technology Group M use
Produce weekly, monthly and quarterly performance analysis and report back to senior leadership
Help determine publisher selection, pricing and volume
Produce regular recommendations on how campaign strategy should be amended for future bookings
Attributes & skills required in the role
Strong communication skills; personable, charismatic
Commercially minded– relationship management to senior leadership and cross team stakeholders with strong business acumen
Deep understanding and experience of video SSPs, DSPs, adservers and the wider programmatic landscape
Evidence of technical comfort and basic to advanced understanding of internet functionality
Effective time management skills and goals oriented – ability to prioritise and meet deadlines in a fast-paced environment
Strong analytical and numeracy skills - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way
Rigorous attention to detail
Thought leadership - ability to work independently and put forward original ideas for improved efficiencies and ways of working based on learnings in role
Strong sense of initiative and personal ownership
Dedicated to attaining team and personal goals
Must be comfortable with MS Excel, data analysis, and internet technologies and able to build efficient reporting dashboards