Experience

  • GM, AcaciaTV

    at RLJ Entertainment

    November 2014 - at Present

    Maryland

    Overseeing the launch, product and brand strategy for AcaciaTV -- a subscription fitness channel available on native web and roku platforms and through Amazon video for prime members. Understanding the OTT competition and fitness landscape – I have developed a content strategy that is bringing AcaciaTV to profitability. I oversee production of affordable content that drives new membership and brand awareness. As the GM, I am responsible for the complete process -- from talent acquisitions to programming schedules and balancing the P&L to managing production on shoots, approving rough cuts and working with partners to promote content. Developing branding and product plans for the website, apps and Amazon. Gained approval for strategy with senior executive shareholders and implemented a responsive website and ROKU channel in less than 8 months. Handling content schedules, programming, marketing, press and partnerships in order to gain brand awareness and drive subscriptions.

  • VP, Digital Services

    at Inspire

    July 2013 - November 2014

    Maryland

    Managed all client operations for Inspire, a large social network of health communities from top to bottom. Oversaw content and visual production for all projects sold to clients. Projects included video production, e-mail outreach, infographics, banners, surveys, extended medical profiles and more. Worked creatively with agencies to come up with innovative ways to express the needs of the brand to our community. Managed pharmaceutical legal issues – such as IRB approval, functional review and reporting any incidents that are posted in the Inspire community. Developed and managed webinar program which has now become part of the Inspire product base. Managed all aspects of Inspire’s engineering, including product development, client initiatives, design, and art direction. Oversaw market research department including survey reports and cognitive de-briefing interviews.

  • VP, Digital Media

    at TV One

    November 2011 - July 2013

    Maryland

    Developed digital strategy for TV One driving year over year growth of over 50% in page-views and unique visitors. Handled RFP process, vendor and CMS selection and managed website and mobile site re-launch in Adobe CQ5. Managed all video for TV One digital including full episodes, short form from programs and original short form programming. Oversaw product development, user experience and visual design. Managed digital P&L and ad sales process – selling and launching our first 360 package. Launched a new strategy to drive traffic from on-air to online. Oversaw the launch of the company’s first mobile app – The Soul Food Finder. Handled YouTube and iTunes distribution. Managed the digital strategy and user experience for our TV Everywhere experience. Oversaw the creative for digital marketing campaigns, including Web analytics.

  • VP, Programming

    at SnagFilms

    February 2011 - November 2011

    Washington, D.C.

    Responsible for editorial and programming of SnagFilms on SnagFilms.com and distributor sites and apps. Developed programming strategy for films on all devices and platforms such as Cable VOD, iTunes, YouTube, Roku, Boxee, SnagFilms app, and Samsung. Managed partner relationships to secure placement and promotion. Worked with acquisitions team to select new titles and build distributer relations. Created editorial style guide for re-design. Managed development of Adobe Air product -- enabling SnagFilms go to market on multiple devices. Developed brand strategy for launching narrative films. Created ad sales packages that include integration opportunities.

  • VP, Digital Media

    at Discovery Communications

    November 2005 - February 2011

    Maryland

    Managed the digital strategy for Discovery.com, Animal Planet and Emerging Networks by working tactically with ad sales, on-air, marketing and production team to drive record breaking year-over-year growth and hit our revenue goals. Managed a team of twenty producers and a multi-million dollar budget to create original content. Extended the brand with sites that drive sponsorship, page consumption and enthusiasm for our programming through interactive, engaging content that encourages our audience to participate via social media and user-generated content.

Education

  • Bachelors

    at of Literature

    1992 - 1996 (4 years) New York

Knowledge and keywords

Languages

  • English Native

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