Creative professional specializing in internet marketing and creative development. Proven ad agency experience in B2B and B2C industries with a keen ability to identify client needs and implement customized strategies.
"I write. I eat. I travel. And I'm hungry for more." - Anthony Bourdain
September 2016 - at Present
at Quill & Co.
February 2016 - at Present
Crafting affordable digital marketing and creative strategy solutions for small businesses.
Lead Designer & Content Strategist
February 2015 - February 2016
Content Strategist - Research, create and promote original content for numerous clients in a variety of industries according to calculated keyword research - Use Google Analytics, Webmaster Tools, AdWords and Developer to analyze data and develop a strategy to raise Google rankings - Defining and helping clients establish metrics to measure the efficacy of content solutions including: ROI, content/brand integrity, content accuracy and relevance, efficiencies gained in content lifecycle improvements Senior Designer - Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts - Implement UX best practices to generate leads and conversions - Develop graphics and layouts for product illustrations, company logos, and Internet websites - Working with the client and analytics to identify the most important audiences and best customers for the brand and create a consistent brand identity to appeal to these targets
August 2014 - February 2015
- Develop company brand identity - Create website in WordPress according to design trends, UX best practices and company goals. - Restructure Information Architecture of website and create organic drivers to the website via content strategy and white hat SEO tactics - Raised SEO goals of Simple Living Technology's website by 200% using white hat tactics - Design all sales and marketing materials - Design packaging - Content and Copywriting - Developed company's internship program, selecting and managing all interns
July 2013 - July 2014
Worked with Senior Copywriter to formulate primarily B2B copy for clients in health care, security and aviation industries. - Generate concept and copy in digital, print, mobile and video formats - Collaborate and proof work with art directors and account managers - Implemented and managed client in retention social media campaign spiking new likes, follows and hires
Social Media Marketing Certification
2016 - 2016 (1 year)
Bachelors of Advertising
at University of Florida
2009 - 2012 (3 years) Florida
Associate of Arts in Journalism
at Santa Fe College
2007 - 2009 (2 years) Florida
Creating long-form content strategies to draw inbound clients for digital marketing
Composing advertising copy and content for campaigns
Design graphics for digital and traditional purposes.
Design websites and pages for user experience and online performance.
Analyze and develop white hat, organic SEO strategies
Knowledge and keywords