I help accelerate the LinkedIn, social sales, and social media learning curve so you can sell more and tweet less.
at Social Sales GPS
March 2016 - at Present
Social Sales GPS is a soon-to-be-launched online coaching platform where salespeople can access the experience of nine social sales coaches to "get in the fast lane" of social sales. My partners include: Brynne Tillman, Colleen McKenna, Viveka von Rosen, Mario Martinez Jr., Bob Woods, Ted Prodromou, Lindsey Stemann, and Michael de Groot.
Continuing Education Lecturer
at Hofstra University
April 2014 - at Present
Design, develop, and deliver continuing education courses for professionals. Most recently I taught classes as part of a special Three-Day Social Media Intensive Certificate Program: Linkedin, Twitter, Community Management, Crisis Management, and Social Sales. Courses include: • Social Sales • Community Management • Linkedin for Business Development • Twitter for Business • Crisis Management • Social Media for Non-Profits
Speaker, Panelist, Moderator
at Speaking Engagements
January 2011 - at Present
Selected speaking engagements below: Moderator: Harnessing the Power of Video and Live-Steaming, an in person and Blab event, Social Media Association, January 2016 LinkedIn Speaker/trainer: Social Media Lab at NY Business Expo & Conference, NY, October 2015 “Social Media for Business and Personal Use,” Guest Speaker, Undergraduate Course on Media, Farmingdale State College, Farmingdale, NY, March 2015 “Networking and Social Media,” Guest Speaker, LIU Post Leadership Certificate Program, March 2015 “Website Usability Testing,” Guest Speaker, Graduate Level Course on SEO and Website Development, New York University, New York, NY, Fall 2014 Guest Tweeter on #Mediachat weekly Twitter chat, Topic: Social Media and LinkedIn, July 2014, “Social Media Success,” Speaker, Town of North Hempstead Business & Tourism Development Corporation, Port Washington, NY, December 2013 "#UsGuys," Panelists, Long Island 140 Twitter Conference, Islip, NY, May 2011
at Beth Granger Consulting
April 2010 - at Present
Beth Granger Consulting is a full-service marketing communications consultancy that helps people surpass goals and address challenges using integrated online and offline strategies, elegant data-driven solutions, flawless implementation and analysis of results. I have special expertise in training and coaching on the use of social media, especially LInkedIn, as part of a sales process, marketing, recruiting, or for job search. I also have expertise in online marketing, social media, branding/corporate identity, and website globalization. I bring in trusted partners, if needed, so the team has the exact expertise required. Strategies for clients often include: • Website or Intranet strategy, project management, & implementation • Social selling or engagement strategy & implementation • Social media, social selling, & Linkedin training • Branding & identity
Director of Online Marketing and Design
at Pall Corporation
December 1992 - April 2010
Directed the web and corporate design strategies and departments, global corporate identity program and digital asset management for this industry leader. • Championed strategy, led redesign and reorganization of the website that more effectively positioned the company as the industry leader, improved visitor understanding of corporate capabilities, and helped visitors successfully access content; resulted in elevated quality of leads received. • Integrated multiple stand-alone websites with the corporate site during a sizable acquisition. Defined corporate identity strategy for acquired companies that transferred name equity to the parent company. • Established web globalization strategy. Japanese content moved into top 30 most visited pages following launch.
Social media, social sales, and LinkedIn training/coaching
l love helping people who may not be comfortable with technology to embrace its power and I have a passion for teaching. My typical student is a business owner who doesn't have a marketing person, salespeople who are concerned about making their numbers, and job seekers who are fearful that their resumes go into a black hole. A client recently told me I accelerate the learning curve for social media and social sales.
Linkedin Secrets for Business Development & Professional Branding
Social Sales Using Linkedin
Linkedin Sales Success in 10 Minutes a Day
Social Media & Networking Skills for Job Search
Web Usability Testing
Knowledge and keywords