Content creator: Over half a million words written for 30-plus companies since 1998. Thousands more words edited.
Metrics driver: Web traffic, sales, and social media fans. Collaborator and storyteller unafraid to blaze new trails in digital media.
at Other Companies
January 1998 - March 2016
Projects for various companies, including: Case studies for Palm, GarageGames, MangoApps, and Message Systems Two manuals for Freeverse Software Daily news, trade show coverage, and interviews with Mac-using creative pros for Macworld and The Mac Observer (See resume for complete list)
Editorial Director & Senior Copywriter
at Doublie/SizzleEditorial Director & Senior Copywriter
June 2015 - February 2016
Doublie blog: Sourced and managed freelancers. Edited their work. Oversaw budget and editorial calendar. Wrote articles, including an interview with Star Trek's George Takei. Sizzle, a meme aggregation site: Curated pages, wrote descriptions, and managed contractors. Developed workflow processes.
PR & Marcom Manager and Copywriter
at Out of the Park Developments
January 2011 - December 2015
Media outreach for sports video games: Press releases, interviews, review sourcing. Blog: Interviews with prominent players of the games, such as MLB pitcher Pat Neshek, and other content. Wrote newsletters, web copy, and video scripts. Community management: Twitter and Facebook; online forums; special events, including Twitch streams and giveaways.
Freelance Copywriter & Content Strategist
at Apple, Inc.
July 2000 - May 2015
Apple Games: Interviewed developers and wrote 250-plus feature articles, many using creative techniques. Apple HR: Content strategy for global HRWeb revamp; copywriting for HR program rollouts and recruiting events handbook. iPad & iPhone in Business: Wrote three case studies (Lowe's, a hospital, and a farm). Apple Travel: Content creation for relaunch of global site. Apple Creative: Wrote newsletter copy and interviewed creative pros, including best-selling author Kevin J. Anderson.
at MacSpeech/Nuance Communications
June 2008 - May 2014
Revised Dragon Dictate manual and help system. Wrote 40 case studies and more than 20 monthly newsletters.
Freelance Twitter Storyteller
at Saving Lincoln (movie)
August 2011 - February 2013
Writer of more than 20 creative stories in voice of Ward Hill Lamon, President Lincoln's bodyguard. Serialized them on Twitter. Interacted with fans as Lamon. Attended film premiere and created a video report with iMovie.
Lead Research Reporter
at OTR Global
July 2005 - January 2013
Conducted interviews with channel sales professionals and wrote data-driven enterprise technology research reports. Reviewed other reporters' interviews for accuracy and clarity.
at Thomson Reuters
January 2003 - December 2012
Proofed hundreds of corporate earnings briefs for accuracy and adherence to Thomson Reuters’ editorial guidelines.
PR & Marketing Coordinator & Writer
at Virtual Programming
March 2010 - February 2012
Media outreach for Mac games: Press releases and review sourcing. Monthly newsletters. Facebook and Twitter management.
at Rutgers University
1988 - 1992 (4 years) New Jersey
Social media content and management