Award-winning Creative Director who's a designer by training and marketer by trade, honed through the art direction ranks. I appreciate challenges, and working collaboratively serving brands on creative direction, campaigns, branding, design, user experience, strategy.

Experience

  • VP, Creative Director

    at Epsilon Agency (Publicis Grioupe)

    January 2013 - September 2019

    California

    Creative lead of multiple client accounts, responsible for creative stewardship and brand strategy, managing the creative teams assigned to service the brand. Partner with fellow Strategy, Account and Planning/Media functions to grow client businesses and meet their marketing and communications needs. Creative spanned from digital to print to out-of-home and experiential. In addition, responsible for the internal rebranding initiative of Epsilon Agency, creating a brand new design system new modular graphics and illustrations, bold typography paired with strong colors. Launched with a new website, new presentation systems and templates, an in-house intranet asset repository, and new tone and voice to represent the smart and quirky nature of the agency.

  • Creative Director

    at Ryan Partneship (formerly SolutionSet, Haggin Marketing)

    January 2011 - December 2012

    California

    Creative Director serving multiple clients like American Express, Farnam, Bowflex Nautilus, Projects included integrated marketing campaigns executed through print catalogs, promotional landing pages, email, videos experiential and out-of-home.

  • Creative Director

    at SolutionSet

    January 2009 - December 2011

    California

  • Creative Director

    at Haggin Marketing

    January 2006 - December 2009

    California

    Creative stewardship for one of my primary accounts, which included the entire Membership Rewards Program broadscale marketing efforts; worked with a team of 4-5 ADs and CWs to produce multi-page seasonal and specialty catalogs, the premium luxury First Collection, annual program guides; targeted and segmented direct-mail pieces; stimulation-spend strategies through digital marketing projects like online shopping guides, promotional landing pages, emails, web banners etc. Platinum & Titanium Black Card marketing initiatives; Global Corporate Payments UX and UI studies and implementation

  • Design Director

    at Time Inc Content Solutions

    January 2002 - September 2006

    New York

    As the Design Director at TICS, I managed my own team of 5 creatives, and the operational processes of the 30-man creative department. Predominantly customer relationship editorial projects servicing Ford Motor Company, Harrahs, Wachovia, Merrill Lynch, among others.

  • Senior Art Director

    at Time Inc Content Solutins

    January 1998 - December 2002

    New York

  • Associate Art Director

    at Time Inc Custom Publshing

    January 1996 - December 1998

    New York

    Integral support designer to the Creative Director of TICP, starting this new Custom Publishing arm of Time Inc. Instrumental for the growth and doubling of size of the business unit.

Education

  • Bachelors / Graphic Design + Business Marketing

    at Drake University

    1991 - 1994 (3 years) Iowa

Services offered

  • Creative DIrection

    Creative steward and lead of creative direction, art direction, integrated campaigns, digital marketing and strategy, brand strategy

  • Digital Design

    Concept and design execution, strategy and creative

  • Editorial Design

    full service magazine design, soup to nuts

Languages

  • English Native

  • Chinese Negotiation

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