Experience

  • Independent Business Advisor

    at Self Employed

    January 2019 - at Present

    North Carolina

    Advise clients on direction and strategy related to marketing technology, e-commerce, digital strategy, SEO, and marketing operations. Selected Contributions: • Helped about 30 clients typically in one meeting. • Received excellent ratings for professionalism, knowledge, marketing technology, strategy, and operations.

  • Marketing Manager, Wireless Digital Operations

    at Verizon

    January 2015 - December 2018

    North Carolina

    Established and guided marketing technology strategy for wireless business team. Created personalization capabilities and plans promoting online sales and results through one-on-one digital marketing, enhancing business efficiencies and choosing technology stack to reach success. Supervised and mentored 12 staff. Selected Contributions: • Prepared product launch plans for top tier products. • Devised strategy to execute and use Adobe platform merged with Oracle Commerce and Pega Decision Engine. • Created personalization methods for audience generation, content creation and delivery, and simplified profile integrations in various unique platforms. • Raised homepage processing efficiency by 74% increasing customer experience and conversion. • Reduced online page load times by 37% by selecting technology stack. • Increased online sales 18% through personalization. • Received VP Award of Excellence in (2016, 2017, and 2018 and CEO Credo Award of Excellence in 2015.

  • Manager, Wireless Marketing Operations

    at Verizon

    January 2013 - January 2015

    North Carolina

    Supervised 10 staff launching products and overseeing operations of verizonwireless.com. Designed ecommerce roadmap to raise traffic, conversion, and sales through technology, content and SEO best practices. Selected Contributions: • Directed multiple operational teams handling product content, content strategy, and platform migration, implementation, and training including hiring new team members and team leaders. • Raised launch process efficiency by 53% through cross-functional team productivity. • Improved site traffic by 13% with best content and SEO practices and landing page optimization run through A/B and MVA testing processes. • Implemented new ecommerce platform in five months guiding migration from homegrown content management platform to Oracle Commerce. • Increased accessory sales by 130% with better ecommerce shopping experience and technology. • Received VP Award of Excellence in 2014.

  • Manager Internet Marketing - Product Content

    at Verizon

    January 2012 - January 2013

    North Carolina

    Manager Internet Marketing – Product Content (2011 to 2012) Directed content strategy and development for ecommerce content on verizonwireless.com. Led managed delivery and processes for all content online. Developed content strategy, taxonomy, and management processes producing content online. Devised content for all product lines, tracked content effectiveness, and revised development procedures. Guided all products and services including launch strategies and product digital lifecycle. Supervised six staff. Selected Contributions: • Decreased process redundancy 46% through modification of development processes. • Increased site traffic 18%.

  • Associate Director Operations

    at Verizon

    January 2010 - January 2012

    North Carolina

    Established and monitored $30M annual budget. Led 20-person national team overseeing 150 call center operations staff in strategically maximizing and delivering improvements to B2B Sales, Marketing and Customer Service teams for strategic analysis, development, implementation and process updates. Led development and implementation of strategy and roadmap for system and reporting enhancements and developments Selected Contributions: • Developed creative options to difficult problems resulting in increased customer satisfaction, sales, and efficiency. • Designed integration strategies for ecommerce back-end systems and sites. • Reduced costs by $148M through increased efficiency. • Guided new structured operations team and adopted processes nationally and across departments. • Improved employee satisfaction rates by 187% and employee retention by 16%. • Received VP Award in 2010, 2011, and 2012.

  • Operations Manager

    at Verizon

    January 2007 - January 2010

    North Carolina

    Helped design technology roadmap, strategy, and execution promoting business efficiency and cost reduction in Finance and Customer Service centers. • Supervised 12 direct reports delivering 275+ projects saving $780M

  • Project Management Consultant

    at Verizon

    January 2005 - January 2007

    North Carolina

    Project Management Consultant (2005 to 2007) Contributed to 80 simultaneous projects and more than 300 overall for Finance and Compliance teams. • Redesigned the back-end processing of Internet fallout orders improving efficiency of single person from six orders per hour to 20 while converting process to paperless. • Played key role in raising Internet order automation from 30% successful automation to 90% in 15 months.

Education

  • Advanced Professionals Certificate, Internet Marketing

    at University of San Francisco

    2013 - 2013 (1 year)

  • Bachelors Degree, Business Information Systems

    at University of Phoenix

    2008 - 2010 (2 years)

Languages

  • English Native

Hives