Experience

  • Marketing Coordinator

    at Fox International Channels

    March 2017 - December 2017

    Madrid

    • Oversee all ad sales trade brand marketing initiatives for FNG Latin America, its linear and non-linear brands as well as its advertising sales units • In accordance with the Brand’s image, select the best platforms for social media presence, i.e. Facebook, LinkedIn, Twitter, Instagram. Manage the Social and Community component of digital marketing campaigns • Identified and oversee sponsorship and branding activities at conferences, trade shows and industry events, including, special events, corporate meetings, and client entertainment and networking opportunities • Collaborated with Marketing VP on the development of BTL/experiential marketing revenue-oriented opportunities, as part of client activation strategies • Acted as service provider for the Miami based sales team offering proactive marketing solutions and support • Worked closely with Commercial Partnerships Marketing Managers throughout LATAM • Plan, buy and brief all trade advertising placements

  • Business Analyst

    at IMS Health

    January 2015 - December 2015

    Madrid

    • Build up and maintain updated data of Health Professionals in order to offer support to the healthcare customers by providing databases and performing innovative solution to facilitate their business and medical operations • Create and maintain the effectiveness of CRM to ensure monitoring and analysis of results • Managed monitoring and loyalty participation • Identify business opportunities • Conducting independent desk research to a specific brief using internal and external sources • Performing quantitative and qualitative analyses to aid development of recommendations • Contributing to the preparation, execution and follow up of client presentations • Acquiring deep knowledge of IMS data sources, aiming to act as expert adviser to other members of the consulting team • Proactively developing knowledge of the healthcare industry and consulting methodologies

  • Sales Coordinator

    at Fox International Channels

    January 2012 - October 2014

    Distrito Capital

    • Design of business strategy, budget management and trade marketing activities, customer loyalty and retention) • Provide an insight on the evolution of the brand and formulate strategic recommendations • Responsible for the sales cycle: lead generation, prospecting companies and attracting new customers • Create and maintain long term effective CRM to ensure sale with monitoring and analysis of results • Manage Channel distribution control (Incentives to sales, Trainings, Merchandising) • Negotiate contracts, terms and conditions • Training in annual sales to operators of sales team / ATC / and telemarketing

  • Finance Specialist

    at Colgate Palmolive

    April 2011 - December 2011

    Distrito Capital

    • Financial support for the Personal Care category, preparing financial simulations for new product launches, promotions, and brand profitability • Preparation of estimates of annual budget, last annual estimates (LE), and presentation to top Officers from headquarters on their annual visits to Venezuela. • Analysis of the investment results for the Marketing teams in each promotional activity carried out, resulting in an increase in the total margin of the category • Analysis of price and impacts of discounts on Margin and Operating Income in each of the brands, Categories and Total Company • Analysis of the correct sales mix for the products, giving suggestions to the Marketing teams, in order to ensure better results in terms of Net Sales, Margins, and Profits • Consolidate, analyze and report the controllable expenses for all the business areas of the company • Participate in training programs to improve leadership skills and team management

  • Finance Analyst

    at Makro

    January 2010 - April 2011

    Distrito Capital

    • Evaluate and analyze consolidate the financial results of all business areas Makro Venezuela (P & L) • Ensuring management of the organization established processes; monitor main KPIs as well as the financial performance of the company • Preparation of financial simulations for new product launches and or offers • Preparation of the budget for each category • Prepare monthly closing and submission to the top management • Dialogue with different business areas of their performance

Education

  • Content Marketing

    at HubSpot

    2017 - at Present (2 years)

  • Inbound Marketing

    at HubSpot

    2017 - at Present (2 years)

  • AdWords Search Advertising

    at Google

    2017 - at Present (2 years)

  • AdWords Mobile Advertising

    at Google

    2017 - at Present (2 years)

  • SPSS

    at FIU

    2009 - at Present (10 years)

  • Marketings

    at EAE Business School

    2015 - 2016 (1 year) Madrid

  • Business

    at Florida International University

    2005 - 2009 (4 years) Florida

Languages

  • English Native

  • Spanish Native

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