Experience

  • SEM Analyst

    at Passages Malibu

    February 2012 - February 2016

    California

    · Managed multiple campaigns with different channels (including keyword, display and video) in multiple countries with combined budgets of $150K/month. · Created unique campaigns consisting of millions of relevant keywords. · Analyzed data and trends for various channels for campaign optimization. · Worked with in-house and third party teams on call-tracking and call conversions. · Provided monthly/weekly reports and projections. · Worked with content writers and graphics team to develop landing pages and ads for text, display and video.

  • SEM Analyst

    at Walt Disney Parks and Resorts Online

    March 2010 - February 2011

    California

    · Simultaneously managed multiple campaigns within different verticals and channels (online game subscription, travel, resort events, and digital books) with combined budgets of $200K/month. · Analyzed data and trends for various channels for campaign optimization. · Ran A/B and multivariate experiment testing to determine best practices on optimizing for conversions and other success metrics. · Worked with vendors and technology team to develop reporting and tracking strategies for accurate data collection and insights. · Created and maintained weekly/monthly reports for campaign management and metrics using Excel and ReportBuilder (data blocks) in Adobe (Omniture) SearchCenter and SiteCatalyst.

  • SEM Analyst

    at Bruce Clay, Inc.

    December 2007 - March 2010

    California

    · Managed an online book of business of $250K/month with multiple clients. · Provided CPA/ROI analysis of various marketing channels such as search, display, and mobile advertising. · Prepared recommendations on increasing performance during check-in and ad hoc calls with clients and internally. · Interested in always improving campaigns with clients approval and educating them on new tools (including third party bid management tools, such as Marin) and levers within the platforms. · Provided feedback and edits for publication of Search Engine Optimization All-in-One for Dummies.

  • IT Coordinator/Web Designer/Online Advertising Manager

    at jazzyexpo.com

    March 2007 - July 2007

    California

    · Designed and implemented SEO strategy for B2C website selling executive office furniture. · Managed PPC Advertising program with Google Adwords, Yahoo! Search Marketing, Microsoft adCenter, and Business.com. · Overhauled website for functional and aesthetic design. · Maintained and updated online catalog for e-commerce using HTML, DHTML and XHTML. · Enhanced site using Adobe Photoshop CS2, Adobe ImageReady and Corel Paint Shop Pro Photo XI. · Provided PC support and repair, including software patches and upgrades, hardware upgrades, network and peripheral support.

Education

  • Bachelors in Information Technology

    at American Intercontinental University

    2001 - 2003 (2 years) California

Languages

  • English Native

Followers (2)

Hives