I'm a writer and artist by passion and training, and a former start-up executive by trade. I have found that the key component is always knowing your audience, but also knowing your story. I help you find that story and tell it clearly so your customers engage.

Experience

  • Founder, CEO

    at lizweir&co.

    March 2016 - at Present

    Pennsylvania

    Every company has a story. I help you tell it better. I use the best practices I learned studying journalism and writing, along with my 15+ years of experience in sales, marketing and product to help companies develop a story for their brand that makes the customer the hero and engages them to create more powerful brand/customer connections.

  • Sr. Director, Sales and Marketing

    at Junction Education

    January 2015 - March 2016

    New Jersey

    Junction was an early-stage edtech start-up focused on courseware for the higher education market. I developed and ran all strategy for marketing, lead gen, campaigns and partnerships, as well as all aspects of inside and institutional sales, including forecasting, presentations, event management. While there I increased sales by ~400% and boosted.

  • Sr. Director, Learning Content Division

    at Flat World Education (formerly Flat World Knowledge)

    January 2009 - October 2014

    Washington, D.C.

    I started at Flat World helping with marketing and sales training. I was promoted repeatedly, eventually running the entirety of the Learning Content, or etextbook division. I directly managed inside and outside sales, hiring, training and all forecasting. I increased sales from 1MM annually to 8MM annually from 2012 to 2014. In addition, I was tapped to manage our new product division that included a textbook authoring platform, which became a critical part of the sales closing process and the flagship product. I also took over product for the new Competency-Based-Education platform. The product had serious problems, and was able to create and execute a plan to greatly improve the product, and shave days off of the course development process.

  • Publishers Representative

    at Pearson Education

    January 2004 - December 2008

    Pennsylvania

    I took over a new territory and grew my territory by 30% over 3 years. In 2007 there was a reorganization and I grew that territory by over 20% in one year.

  • Account Executive

    at The Community Guide

    January 2002 - December 2003

    Pennsylvania

    Sold advertising to local businesses. Consistently the top performing rep. Outperformed monthly goals by 20% each month.

Education

  • Journalism

    at Campbell University

    1997 - 2001 (4 years) North Carolina

Services offered

  • Content Marketing, Branding, Copywriting, Marketing Strategy

    I work with you to clearly define your audience and then find that one person who is your customer. From there, we build a plan around that ideal profile and then put together plans for content, ux, web, collateral and seo.

    I also help companies who have an online component attract leads, build sales funnels and set up automated marketing.

  • Brand Story

    I help you develop a whole story around your company and your brand in a way that engages your customers beyond the typical transaction.

Knowledge and keywords

Languages

  • English Native

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