October 2014 - at Present
Work with all stakeholders to develop project scope of work for advertising campaigns. Establish solid relationships with local account executive, sales leaderships and field marketing in an effort to make sure we are leveraging all available resources to maximize revenue opportunities with our top client base.
October 2013 - July 2014
Responsible for project development and implementation of campaign media strategies for national and regional clients. Managed all phases of the planning process for agency clients across traditional and digital media platforms. Purchased display advertising directly from ad networks including Centro, AddThis and Google. Responsible for helping to train junior staff, establishing agency best practices and working with senior management on current and new business RFPs.
July 2012 - August 2013
Responsible for managing broadcast and outdoor media buys for divisional clients. Provide direction for third party buying firms to ensure that client campaign and corporate goals and objectives are successfully achieved.
Digital / Broadcast Strategist
September 2010 - July 2011
Managed project development for planning and buying digital and traditional media. Implemented client strategy planning goals to ensure optimal return on investment. Successfully integrate traditional media elements with new and emerging media.
Local Broadcast Director
August 2006 - September 2010
Project oversight and management for the strategic development and execution of client media plans based on knowledge of the client’s business goals and objectives. Ensured overall client satisfaction by developing and implementing media strategies to produce positive business results.
at Northern Kentucky University
1981 - 1986 (5 years) Kentucky