As founder of Retail Consultants of Tampa Bay, I offer services specific to digital and social marketing, business and management consulting, and training program development and facilitation. Accepting new clients.

I measure success by through my client meeting their goals and objectives.

Experience

  • Founder | Consultant

    at Retail Consultants of Tampa Bay

    January 2012 - at Present

    Florida

    Founder and CEO of consulting business focused on marketing, sales, operations and training. Design of digital and social media marketing models that increased engagement and revenue. Evaluation of web properties for opportunities in Search Engine Optimization, Search Engine Marketing, and PPC Campaigns. Implemention of email and newsletter content marketing campaigns. Development of cross-promotion campaigns utilizing direct mail, digital, social, and database marketing channels. Customized training based on Sales, Operations, Recruiting & Staffing, Human Resources, Finance, Retail, Performance (Time) Management, Coaching, Leadership, Organizational and Change Management. Keynote Speaker and Seminar Presenter. Client base included SMB and large corporations, and C-level executives Numerous Executive Level (CXO, SVP, VP, Director) clients in job coaching area of practice.

  • Vice President of Digital Marketing

    at Guideposts

    May 2015 - May 2016

    Connecticut

    Corporate Officer and Executive - leader of Web Development, Social Media Marketing, Web and Social Analytic Reporting, Digital Content, and New Digital Product Development teams for a non-profit industry leading book and magazine publisher. Budget preparation and management including responsibility for the entire digital marketing multi-million dollar budget. Identified and aligned “brand” strategy across online and offline businesses. Designed and launched new social media strategy across the marketing, foundation (fundraising), and ministries. Grew audience to 1.7M across social channels and improved average engagement by 50%. Automated web and social reporting which resulted in an annual savings of $120k. Initiated marketing programs that utilized cross promotion strategy for direct mail, newsletter, email, web, and social media. Implemented A/B and multivariate testing of digital campaigns Utilized marketing database assets across digital channels

  • Regional Manager Southeast

    at Healthcare Uniform Company

    May 2010 - November 2013

    Missouri

    Leader of 24 retail stores operating under both the Life Uniform and Uniform City brands in the Southeastern U.S. Prior to reorganization, responsible for 32 stores and 200+ reports. Budget Preparation and management including full P&L responsibility of $40 million dollar region. 21% EBITDA growth in first year with accompanying 15% reduction in controllable expense. Cultured relationships with executive level management of hospitals and large facilities leading to increased sales to those organizations. Developed store and region level marketing plans supporting national efforts in this vertical. Improved customer satisfaction survey scores to company leading average. Facilitated associate and manager training. Oversight of recruiting and staffing in the region. Hiring manager for store and district levels. Developed successful remote sales operation (trucks) resulting in $500,000 in additional sales.

  • Director - Florida Division

    at American Telecommuncations Inc

    May 2009 - May 2010

    Florida

    Sole leadership of 4 new T-Mobile Limited branded and 7 existing Ameritel corporate owned retail stores win the Florida Division. Additional responsibility for increasing the wholesale dealer network. Created local marketing initiatives resulting in a 68% sales increase in the first 60 days. Acquired, managed, and trained owner and staff of 37 new dealer accounts. Established and managed market and store level budgets, leading to achievement of net profitability in 60 days following 7 months of net loss. Trained management staff on fiscal management procedures and interpreting financial reporting. Reduced employee churn by 70%. Initiated recruiting and staffing model for all company locations. Hiring manager.

  • Senior Development Trainer | Sr. Manager of Retail Training

    at T-Mobile USA

    May 2001 - January 2009

    Florida

    Primary leader for all training initiatives in two divisions of the retail channel (100+ stores) with a focus on driving the development of all levels of the organization, from front line sales to executive management. Market level training completion rates of 95%. Highest average trainer survey scores in company for six consecutive quarters. As interim Senior Manager of Retail Training, responsible for training delivery to 18,000 retail team members. Created and delivered, in partnership with Finance Department, financial training programs for retail managers (store, regional, and director) Evaluated proposed Learning Management Systems in selection process. Facilitated Priority Management Working Smart with Outlook nationwide with over 300 participants. DDI certified Master Trainer for Targeted Selection (Behavioral Interviewing).

Education

  • A.S. Degree

    at New England Institute at Mt Ida College

    1972 - 1974 (2 years) Massachusetts

Services offered

  • Business & Management Consulting

    Understanding your business is more than reading a P&L! Geared towards retail and eCommerce, our services include:

    Operational audits including administrative, inventory, human resources, technology
    Financial evaluations (ROI, EBITDA)
    Sales and Marketing audits

    Planning:
    Strategic Plans
    Staffing Models
    Supply Chain (inventory management)
    Vendor Management
    Financial Management (budgets, P&L, cash flow)

  • Direct (offline) Marketing Services

    Direct Mail Marketing
    DMM requires a strong strategy to be successful. With the cost of production and mailing, direct mail is typically limited to large business.
    What you need to know and have access to:
    Customer database, including house mail lists
    Coop mail lists (shared)
    Demographic data
    Accessibility to multivariate and A/B testing and skilled analytic services
    Graphic Design

    Before you jump, learn if this is an effective marketing platform for your business

    Cross-Channel Marketing:
    Mail is not enough in the current consumer and business environment. Utilizing digital marketing to support direct efforts typically results in higher conversion and revenue.

  • Training and Organizational Development

    Services include third party training programs and customized programs. Programs can be adapted as needed to Instructor Led Training (ILT), Virtual Instructor Led Training (VILT), Web Based (and SCORM compliant).

    Organizational Development:
    Leadership Development
    Organizational Structure
    Change Management
    360 evaluations
    DISC testing

    Human Resources Training:
    Performance Managementn, Appraisals and Corrective Action Plans
    Cross-Functional Team Development
    Management Training
    Selection and Hiring (behavioral interviewing)
    Staffing and Payroll Models
    Incentive and Bonus Compensation Plans
    Succession Planning
    Policy & Procedure, including SOP and employee handbooks
    New Hire Training

    Operations Training:
    Retail Operations
    Competitive Analysis
    Finance ( Margin, Profit, EDITDA, Pricing Models, Purchasing)
    Site Acquisition and Lease Negotiation
    Key Performance Indicators Development
    Regulatory Compliance

    Sales and Marketing Training:
    Retail Sales
    B2B Sales
    Sales Pipeline and Sales Cycles
    Consultative Sales
    Visual Merchandising
    Customer Service

    Train the Trainer Programs:
    Presentation Skills
    Adult Learning Principles
    Use of Virtual platforms (WebEx, Adobe, Go2Webinar)
    Implementation of cascaded training models
    LMS selection and administration

  • Digital (online) Marketing Services

    Content Marketing:
    Development of content strategies to maximize ROI across digital channels by:
    Identifying the best content to feature on your website and in social channels;
    Selection and hire of digital content editor staff (if necessary);
    Use of various CMS platforms (WordPress, Drupal, others), and selection of measurement tools

    Social Media Marketing:
    Social Media Marketing including paid and organic advertising, engagement, and conversion. Strategies are specific to the channel(s) used and the automation tools in place or desired.
    Identification of "best" channels for social advertising (Facebook, Twitter, Pinterest, Google+, Instagram, YouTube, others.

    Web Based and Online Marketing:
    Development of strategies using SEM, organic, display, retargeting, and other methods of using internal websites, external sites, and applications such as Google AdWords and AdSense, ad server technology, and others.

    Mobile Marketing:
    Determining proper options available (app vs. online).
    Use of geo targeting to push relevant advertising to the mobile handset.
    SMS (text messaging) strategies

    Email Marketing:
    Design and creation of email marketing strategies using targeted email, and eNewsletters and other subscription based models. Creation of email templates and use and integration with marketing automation tools.
    Can-Spam compliance

    Webinars:
    Design of webinar content, use of various webinar platforms, identification of "primetime", and all aspects of collateral necessary to utilize this marketing platform

Languages

  • English Native

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