Own the P&L. Execute the Channel.
$429M In P&L Responsibilities
15+ Brands Managed
200+ Products Brought To Market
30+ Distributors Sold Through


  • Owner, Writer, and Consultant

    at The Merchants of Business

    June 2018 - at Present

    New Jersey

    The Merchants of Business are insanely passionate about owning business decisions. Our gospel is P&L ownership at all levels and we are here to preach about executing solutions that travel from 10,000 feet to 1 inch for both you and your channel partners. We teach other how we made our decisions. As the owner of the Merchants of Business I write blog posts as well as record an ongoing podcast and video series on channel distribution. https://www.themerchantsofbusiness.com/

  • Global Channel CMx Manager

    at Sensata

    June 2017 - at Present

    New Jersey

  • Channel Marketing Manager - Pneumatics & Fastening

    at Stanley Black and Decker

    January 2017 - June 2017


    • Managed a P&L of $325 million dollars comprising of our pneumatic tools, air tools, and compressors businesses • Cultivated a team of one who reported directly to me as an Assistant Channel Manager • Controlled item pricing structure and promotional scope, budgets, and schedules • Owned the customer channel strategy across all National Home Centers and Retailers including – Home Depot, Lowes, Menards, Tractor Supply, Costco, and Sears

  • Channel Marketing Manager - Power Tool Accessories

    at Stanley Black and Decker

    June 2015 - December 2016


    • Managed a P&L of $74 million dollars • Controlled promotional scope, budgets, and schedules – delivering $12M+ in topline growth • Developed financial plans – leading to increased bottom line profitability by 100+ basis points • Owned the customer channel strategy across five different Big-Box retailers – Home Depot, Walmart, Menards, Target, and Sears • Created product roadmaps through collaboration with product, finance, engineering, brand, and sales • Led Product Line Reviews and oversaw the launch of over 55 new SKUs into Big-Box retailers

  • Market Manager

    at Stanley Black and Decker

    June 2014 - May 2015

    New York

    • Directly managed a team of 5 representatives which oversaw the sales and marketing for our Lowe’s accounts in the NYC/PHL metro – a $75 million dollar region • Built relationships between Lowe’s VPs and Stanley Black and Decker marketing members • Executed marketing campaigns that drove $2.7 million dollars in incremental sales • Created a region wide “webinar” program that trained 1600 Lowe’s associates • Forecasted sales and marketing trends using SAP and Salesforce solutions

  • Sales and Marketing Specialist

    at Stanley Black and Decker

    July 2013 - June 2014


    • Managed the sales and marketing for a $18 million dollar territory • Grew my territory's sales by 10% vs prior year while reducing bottom line loss by 50% • Developed and executed over $500,000 in incremental sales through live event marketing strategies • Represented five different brands providing counsel to distributors • Used Salesforce and Business Warehouse to forecast trends and develop sales solutions

  • Study Abroad Advisory & Office Assistant

    at Global Education Office - Washington College

    January 2010 - May 2013


    • Strategized and created an advertising campaign for increasing the volume of international education • Represented Washington College and liaised relationships between 28 universities worldwide • Advised over 50 exchange students on planning and investing in their study abroad experince • Optimized office operations and a budget of over $300,000 • Planned, organized and managed events for over 70 international exchange students


  • Economics and International Relations

    at Washington College

    2009 - 2013 (4 years) Maryland

  • Economics and Trade

    at Bogazici University

    2011 - 2012 (1 year) İstanbul

  • Economics

    at Al Akhawayn University

    2010 - 2011 (1 year) Région de Fès-Boulemane


  • English Native

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