Group VP Strategy & Marketing
at • Nortek (NASDAQ: NTK $2.5Bill.) Smart Security, Control & IoT Division
February 2013 - January 2017
Drove strategy for corporate, product, channel marketing in top market areas: Smart Home/Enterprise, Health Wearables, Commercial Access Control / IAM, Commercial Video Cnvsn /Scaling, Wired/wireless audio, NLP, others. o REV GROWTH/ P&L MANAGEMENT: significant financial growth from 2013 ($265M rev, $38M ebitda) through 2016 ($360M+ rev, $50M ebitda) a 36% growth in revenue and $28% growth in profit, over the 4 years. o BUSINESS ALIGNMENT: Drove strategies to reposition /rebrand the division and lines solidly around smart/IoT security / control , and to also tie to parent’s NASDAQ listing. o MARKETING: Re-aligned go-to-market for greater impact: flighting roadmaps w/ ranked priority, restructured COOP budgets to drive revenue directly, implemented CRM /lifecycle marketing, test-marketed multi-pronged ad campaigns that drove leads to strategic partners (who paid 50%). Top brands: 2GIG, Linear, GoControl, Numera, Elan, Speakercraft, Niles, Gefen, tvONE, Broan, Nutone.
General Manager, VP Marketing and Sales
at SMEDIO /SYNCABLES - Wireless IoT Connectivity & Cloud Co. (turnaround)
December 2006 - January 2013
(Restructured, scaled, then sold Syncables to sMedio Feb ‘12, close contingent on my going w/ the deal) Hired to lead major business pivot, including full business SWOT audit, market opportunity identification, tech strategy & platform re-architecture, revised channel strategy and expansion, 3-year business plan and exit strategy definition. Pitched & closed board on revised strategy and business plan; then, successfully executed the growth plan thru M&A exit. o REV: Managed P&L. Grew revenue from $300k in 2006 to nearly $6M in first year; retooled technology & channel plan, took company private, maintaining core revenue through 2009, added A-level partners for material scaling beginning in 2010+. o CHANNELS: Secured global, royalty-bearing PC OEM distribution w/ HP, Dell, NXP, Asus, Intel, Broadcom & Mobile /Memory OEM licensing distribution through Nokia, ATT, RIM, Motorola, Kingston, Memorex, HP.
VP, Global Marketing and Ecommerce
at SONIC SOLUTIONS (NASDAQ: SNIC)- A $148M AV Software/Cloud Co.
April 2003 - December 2006
Led global marketing for Sonic’s 3 divisions (Pro AV, Advanced Video Authoring, Consumer DVD burning); successfully developed product, branding & cloud strategies to more fully leverage huge PC OEM distribution, enhancing online, retail, enterprise channels. o REVENUE: Drove revenue from $32M to $148M+with a 3-year avg. annual growth rate of 66% per year for revenue, 77% per year for profit. High margin ecommerce & enterprise revenue the profit driver, which grew from $1.5 M to $40M+ net by 2006. – Created reqs & managed cloud /server integration & registration UX into client software UI/UX for real time connection, analystics and marketing to users (deployed through PC OEMS). Drove 1M opt-in registered users to 65M in 3 years, 5M unique visitors /mo. o M&A /STRATEGIC PARTNERSHIP: Rapid integration of Roxio’s eBusiness resulted in ecommerce channel yielding a combined 20%+ increase in rev YOY; closed Microsoft on Sonic as THE exclusive software for global Win Vista launch.
at ST. MARY'S COLLEGE OF CALIFORNIA
1980 - 1984 (4 years) California
Knowledge and keywords