Rubin Spann is a global healthcare marketing expert with over 15+ years or (5,475 days) of living out his professional passion.Throughout his career, Rubin Spann has proven himself time and time again to be a forward & innovative thinker. Read more at RubinSpann.com.
Vice President of Global Marketing
at Global Marketing Squared
February 2018 - at Present
Global Marketing Squared (GMS²) is a boutique global healthcare product launch and branding firm. Currently, Rubin Spann leads the strategic partnership with a cutting-edge dental start-up to commercialize a new, proprietary in-office/hospital diagnostic technology across US, Europe, and Asia. Deliverables from Rubin include developing and spearheading a go-to-market strategy plan, annual marketing plan, 5-year strategic growth plan, product positioning, communications platform, sales force training materials, a seven-year product portfolio roadmap for the organization and all areas of launch preparation.
Director of Global Strategic Marketing - Wound Care Hospital Capital Products
January 2016 - January 2018
At Acelity, Rubin Spann was responsible for all areas of global strategic marketing for a $500M hospital based portfolio (Negative Pressure Wound Therapy) including: Capital, Consumables and Biologic products. Rubin was also responsible for global life-cycle management, pricing, VOC, go-to-market strategy and global brand, and product positioning.
Global Group Director of Marketing – Orthopedic Capital and Consumable Products
at CONMED Corporation
February 2012 - December 2015
At CONMED Corporation, Rubin Spann partnered with the executive leadership of a medical device company, spearheading transformation and trailblazing global, customer-centric marketing strategy, driving revenue growth and profitability for the multimillion-dollar Orthopedics division. Rubin Spann revamped product portfolio and directed cross-functional efforts in innovating, launching and promoting new products in multiple countries. Rubin also built, led, and energized global, high performing marketing team, in addition to managing global marketing P&L.
Director of Global Marketing – Dental Prosthetics And Software Technology
at BIOMET 3i
January 2010 - November 2011
Rubin Spann defined global marketing vision, strategy and messaging for penetrating the Digital Dentistry market. Rubin also produced, managed and measured all areas of global commercial marketing (B2B and B2C), customizing strategies and tactics to maximize success in different regions. At BIOMET 3i, Rubin Spann built and led a world-class marketing organization distributed across North America, Asia, Australia, Europe and Africa/Middle East.
Head of Global Marketing – Digital Dentistry & Software Technology
at Straumann Dental
January 2008 - February 2010
Rubin Spann introduced world-class marketing practices to Straumann Dental, including branding, product positioning and effective launches to enable this Swiss-based dental solutions company, which had primarily focused on product development, to accelerate top-line revenue growth. Rubin Spann served as a key change agent, establishing marketing infrastructure, processes, best practices and KPIs/metrics, as well as crafting integrated, multichannel marketing strategies that maximized market share and growth among Dentists and Dental Technician channels. Rubin managed the global marketing budget, as well as built, led and coached a team of regional marketing managers across North America, Asia, Australia, Europe, Africa/Middle East and other emerging markets.
Director, Client Services – Pharmaceutical Rx Brands
at Omnicom Global Group
May 2005 - January 2008
Rubin Spann crafted and integrated, in close collaboration with clients, global and national marketing, product management and market education initiatives targeting consumer, physician and retail/pharmacy channels that fostered enormous growth and market share for Omnicom Global Group. Rubin Spann was responsible for acquiring new Rx clients, as well as strengthening existing client relationships, and continuously identifying incremental revenue opportunities.
Global Brand Manager
at Novartis Ophthalmic
February 2002 - April 2005
At Novartis Opthalmic (formerly Alcon Laboratories), Rubin Spann engineered and executed the international Ophthalmology company’s first-ever, fully integrated marketing program, comprised of direct-to-consumer, direct-to-physician and direct-to-patient elements, which ignited growth for the $250M glaucoma product portfolio. Rubin orchestrated the activities of internal stakeholders (sales, marketing, R&D, legal and regulatory compliance) and external parties (agencies) to bring marketing and product development initiatives to life.
Specialty Sales Representative
at Novartis Ophthalmic
January 2001 - February 2002
As a Specialty Sales Representative at Novartis Ophthalmic, Rubin Spann accelerated the sales of ophthalmic products in a high-volume territory through establishing and nurturing relationships with Ophthalmologists, Optometrists, Primary Care Physicians, Pediatricians, Allergists and ENTs.
Master of Business Administration, International Marketing & General Management
at Texas Christian University
1999 - 2001 (2 years) Texas
Master of Science Candidate, Foreign Service
at School of Foreign Service at Georgetown University
1997 - 1999 (2 years) Washington, D.C.
Bachelor of Arts, Organizational Psychology and Business
at Catholic University
1994 - 1997 (3 years) Washington, D.C.
Rubin Spann is a global healthcare marketing expert with over 15+ years or (5,475 days) of living out his professional passion. He is also a key partner in Global Marketing Squared (GMS²), a boutique branding and product launch firm that embodies his mantra of "brand diplomacy". Rubin has thousands of hours of experience on the ground witnessing the "hand to hand combat" that's needed to create a successful global healthcare marketer, and GMS² is living proof.
Rubin Spann has built a career as a Senior Commercial Marketing Leader managing the process on how medical device, pharmaceutical, and healthcare technology companies move closer to their customers through “the brand diplomacy process”. Brand diplomacy is about delivering on the company’s brand promise to their customers with a careful eye on flawless execution.
Rubin's knowledge of the healthcare industry, as well as his cultural understanding of different global markets, are what sets him apart as a global healthcare marketing leader. His exceptional execution of both strategy and tactics to meet top-line revenue corporate objectives is second to none, and his passion for people is the foundation of his work.
Knowledge and keywords