Senior Account Manager
March 2016 - February 2017
Marketing & Communications Director / Webmaster
April 2014 - September 2015
♦ Developed and implemented new digital marketing strategy: - Increased email click rate 173% on primary newsletter and 54% across all emails - Increased webinar participation 200-300% - Increased in-person event participation 100-200% ♦ Performed email marketing using Adobe Photoshop, Adobe InDesign, and Constant Contact. ♦ Performed website maintenance & content creation - Adobe Photoshop and InDesign. ♦ Established the company’s first lead and customer scoring systems. ♦ Collaborated with external vendors to establish the company’s presence on social media and launch a new content marketing strategy. ♦ Led new innovative marketing efforts for the Annuity division - agent websites, seminar marketing programs, etc. ♦ Successfully led a new video marketing strategy - accrued and assembled equipment, served as videographer, performed basic video editing, etc. ♦ Administered a variety of Google Apps for internal teams to guarantee optimal situational success.
Special Projects Director & Webmaster
April 2014 - September 2015
Sales/Service & Online Banking Team Lead
February 2007 - March 2014
♦ Directly oversaw the daily operation and management of the online banking products. ♦ Productively managed a team of four online banking customer care center representatives. ♦ Provided support for businesses utilizing the bank’s Cash Management products. ♦ Fully assisted in the conversion to a new online banking platform. ♦ Assisted in the data migration process from two separate bank acquisitions. ♦ Successfully implemented an electronic statement program and an online external transfer process. ♦ Aided in the implementation of mobile banking applications including an iPhone app, an Android app and a mobile WAP site followed by feature enhancements such as a mobile deposit feature. ♦ Effectively developed and ensured strict adherence to all online banking and bill pay policies and procedures. ♦ Served as the organization’s point person for questions regarding the bank’s online banking systems’ connectivity with external account aggregation solutions.
Client Services Manager
May 2004 - February 2007
♦ Effectively managed annual sales of $1-1.5M including overseeing the account of a top-5 client and being recognized as the only representative on the account to meet the sales goal every quarter. ♦ Provided comprehensive assistance in the design and content of client’s informational websites for its franchisees. ♦ Successfully managed interactive advertising programs (franchisee websites, online advertising and SEO) for a top-5 client. ♦ Oversaw proposals, sales, contracts, ad layout and implementation of strategic directional marketing programs for new and existing clients. ♦ Performed extensive ad analysis and A/B testing. ♦ Utilized Excel and Access to create detailed reports for review by internal management and clients. ♦ Assisted in resolving disputes for an account worth $5M+ to ensure retention. ♦ Authored and disseminated official corporate correspondence between the company and clients to assure strong lines of communication.
Inside Sales Representative
September 2003 - April 2004
♦ Fully assisted in the development of an appropriate pricing structure to increase business revenues. ♦ Productively managed monthly sales of up to $125K, providing exceptional customer service by quickly resolving various client complaints. ♦ Provided excellent customer support by developing and maintaining critical inventory programs for select clients. ♦ Continuously exceeded all personal and corporate quotas. ♦ Leveraged consultative sales strengths to identify opportunities, nurture relationships and close deals. ♦ Collaborated with service departments to create procedures to increase customer service and improve customer satisfaction and loyalty.
May 2002 - July 2002
♦ Served as a junior web developer using ASP.NET and VB.NET while assisting in the development of Rockdale County Hospital’s intranet. ♦ Fully aided in the development of the company’s marketing and business plan to increase business awareness.
Full Stack Web Development, Computer Software Engineering
at Free Code Camp
2017 - at Present (1 year)
BBA Management Information Systems
at Georgia College & State University
2000 - 2003 (3 years) Georgia
Knowledge and keywords
- google analytics
- microsoft excel
- business administration
- social media
- business development
- product management
- project management
- team leadership
- business intelligence
- product development
- presentation skills
- process management
- product development life cycle
- microsoft office applications
- sales and marketing strategies
- product strategy development