Strategic, results driven leader integrating solutions across experience design, brand marketing, and technology to create customer-focused, data driven decisions that generate sales and elevate customer engagement. Passionately using cutting-edge analytics to drive impactful business results.

Experience

  • VP Marketing & Operations

    at Bottom Line Strategy Group

    January 2018 - at Present

    Oregon

    Lead the transformation of client brands marketing effectiveness through storytelling, focused customer engagement journeys, and analytics Develop strategic, integrated, and efficient marketing programs that map to customer journeys and deliver value added information at each step

  • VP Communication Programs & Platforms

    at Formative

    May 2015 - December 2017

    Washington

    Directed teams across creative, analytics, email, social media, and search to deliver insights to drive increased brand engagement, web traffic, and sales Created and led delivery of business transformation programs leveraging quantitative research, analytics, CRM, and marketing automation to deliver actionable business plans based on insights Mentored and developed a team of analysts on insight development, information mapping, and data presentation for more impactful presentations

  • Managing Director

    at Influence Interactive

    January 2013 - April 2015

    Pennsylvania

    Hired to build and grow agency services, client base, revenue and staff; added 3 Fortune 500 clients, and delivered YoY revenue growth of 52% Created services across strategy, experience design, creative, insights, search, and technology to execute delivery of global product launches and increase consumer adoption, engagement, and retention Led and mentored creative, media, and analytics teams to develop the next group of leaders for the agency

  • VP Brands & Agencies

    at Affinity Answers

    October 2011 - December 2012

    California

    Led the vision, strategy, and go-to-market plan for new data analytics platform that utilized social behaviors to measure affinity of consumers across brands, media, celebrities, and sports to target in-market customers Oversaw the strategy and delivery of quantitative and qualitative audience analysis that drove major consumer brand marketing and sponsorship decisions

  • GM Global Services

    at Razorfish

    February 2008 - September 2011

    California

    Promoted into role to create a global consulting services division from disparate regional teams that included analytics, business intelligence, paid search, SEO, CRM, technology, and website optimization Grew the division to $50MM in revenue, 200+ people, and services across global offices in two years, generating the agency’s highest margin services Led a team of senior executives in programs to develop and mentor the next set of leaders for their prospective disciplines and the division

  • VP SEO & Analytics

    at Razorfish

    April 2006 - January 2008

    Pennsylvania

    Led the development of a global cross-functional search team delivering strategic planning, creative, and technology solutions for data supported business results

  • VP Operations

    at Razorfish

    March 2005 - March 2006

    Pennsylvania

    Executed agency’s shift to consumer focused engagement offering, driving strategy, go-to market planning, and development of new organizational structure

  • VP Design & Development

    at Razorfish

    February 2002 - February 2005

    Pennsylvania

    Transformed a tactical web marketing team into a cross-functional team of experience designers, implementing analytics, user experience testing, search, and technology to deliver integrated consumer experiences

Education

  • Master Science

    at Drexel University

    1996 - 1998 (2 years) Pennsylvania

  • Bachelor Science

    at Drexel University

    1989 - 1994 (5 years) Pennsylvania

Services offered

  • Digital Marketing

    Develop strategy, execution, and measurement programs across digital marketing channels that drive bottom line business results.

  • Creating, Scaling, and Developing Businesses and Services

    Lead the creation of new businesses, scaling of new or existing businesses or service offerings, or the turn around of failing business units or services.

Languages

  • English Native

Followers (11)

Hives