September 2015 - at Present
• Developed effective and scalable SEO strategy (on-page and off-page optimization) to ensure high rankings for the top search engines. • Analyzed organic growth opportunities while communicating the company’s value proposition to improve conversion rate. • Managed outreach campaigns and acquiring high quality, relevant backlinks. • Managed $9.5 Million paid search account (Google, Bing/Yhaoo). • Optimized PPC account structure and landing pages to achieve the targeted CPA Goals. • Generated standardized reporting focusing on key metrics for SEO and PPC campaigns. • Re-structured the marketing department to increase efficiency and establish roles.
2015 - 2015 (1 year)