- Entry level
- No Education
- Salary to negotiate
ACD / Art Director (Direct to Consumer Advertising)-PRU000SY
Do you come equipped with special skills for creating high-quality, measurably impactful creative? Do you possess a customer-centric sensibility that extends across digital advertising platforms? Do you like to roll up your sleeves and get under the hood when it comes to exploring the possibilities of meeting customers where they are?
Prudential’s in-house advertising agency is looking for a talented creative to produce best in class, truly amazing & effective work for our Direct to Consumer efforts. You will be responsible for leading creative direction and developing creative explorations for various demand creation efforts. You will partner closely with colleagues across the company on our customer acquisition driven initiatives.
The ideal candidate for this new role, excels at building strong cross-functional relationships quickly in a fast-paced organization. You can deliver high-caliber marketing materials within known constraints, and easily pivot when the restraints are taken away. You have an ability to balance focus on delivery, excellent creative taste and understanding of strategic media context. Along with your resume, please submit a link to your portfolio that highlights your most creative and relevant work that you’d love us to see.
Lead Prudential Advertising’s Direct to Consumer initiatives that generates on-brand creative that succeeds from driving quantifiable business results
Set the creative direction while providing hands on digital and video executions
Create a voice-messaging strategy on all touch points in the customer journey and execute plans to grow brand awareness, preference, engagement, ROI and ultimately increase revenue and margin from both new and existing customers
Stay ahead of the curve to apply ongoing knowledge of media channels, technology and best practices
This position reports into the VP, Head of Creative who oversees direct to consumer led efforts
You will partner closely with an integrated team of creatives, strategists, media planners, and analysts, as well as collaborating closely with the DTC business owners
Manage and collaborate with the team to deliver best in class work, day in day out
Ensure the team has the right support, tools and focus to achieve results that exceed expectations
Maintain a high level of engagement with your team of strategists, copywriters, art directors and data analysts and provide continual feedback on what’s working in the marketplace
Minimum 8 years of hands-on experience in the creative industry at an agency, creative studio or similar, with strong digital executions
In-house experience at a business with a strong direct response component is a plus (B2B or B2C acceptable)
Experience with e-commerce, lead-generation, account-based marketing, direct-to-consumer preferred
Demonstrated creative success leading collaborative and multi-functional teams
A self-starter who seizes opportunities to make an impact
Deliver best in class concepts and consistency throughout the customer journey
Easily strike a balance thinking strategically and executing tactically
Are master of multitasking and time management
You thrive in a fast-paced, collaborative environment
Boast excellent, proactive communication skills, verbal and written
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive
About the company
For over 140 years, Prudential Financial (NYSE:PRU) has helped people grow and protect their wealth. We offer individual and institutional clients a wide array of financial products and services. Today, we are one of the world’s largest financial services institutions. We have over $1 trillion of assets under management as of March 31st, 2017, and approximately $3.7 trillion of gross life insurance in force worldwide as of Dec. 31, 2016. We have operations in the United States, Asia, Europe and Latin America. We also have one of the most recognized and trusted brand symbols: The Rock® , an icon of strength, stability, expertise and innovation. We measure our long-term success on our ability to deliver value for shareholders, meet customer needs, attract and develop the best talent in our industry, offer an inclusive work environment where employees can develop to their full potential, and give back to the communities where we live and work. (Pru.us/disclaimer)