- Entry level
- No Education
- Salary to negotiate
- San Jose
The Brand Manager will be responsible for driving the growth of the brand within our organisation and ensuring all aspects of its marketing and manufacturing match.
Duties of a Brand Manager include
-Managing all aspects of the brand through the supply chain both tangible and intangible.
-Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
-Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
-Sourcing suppliers and products that fit with the context of the brand.
-Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
-Championing the brand internally making sure all elements of the company understand the brand and its goals.
-Working closely with all parts of the company to ensure commercial goals of the brand are met.
-Developing and sustaining strong working relationships with all stakeholders.
-Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.
-Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
-Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
-Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.
-Managing external agencies and ensuring marketing budgets are met.
-Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.
Our ideal background of a Brand Manager:
-Previous experience working as a brand manager ideally within a similar industry.
-You will have hands on commercial experience and be driven and passionate in your approach to marketing.
-Experience of the full marketing mix is essential.
-The ability to influence staff on a 360 basis both up and down the organisation is essential.
About the company
Changing lives for people through creating opportunity to reach potential.