Job description


  • Entry level
  • No Education
  • Salary to negotiate
  • South San Francisco


Competitive Intelligence Manager, Oncology

South San Francisco

United States of America

Job ID: 201905-114125

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The Position

Position Summary

You will lead competitive research and assessment that enables quality decisions and associated actions on important business questions for the assigned Disease/Customer Area (DA) and stakeholders, as assigned by your manager.

You will primarily operate within a DA POD comprised of yourself as Competitive Intelligence Manager, a DA Insights Lead (DAIL) and a Strategic Insights Manager (SIM).  This POD will be deployed to provide strategic thought partnering to DA stakeholders in identifying critical business issues and opportunities for growth, developing and executing market and competitive research and forecasting, and delivering strategic insights and recommendations that enable DA stakeholders to optimize their business.

Your DA and other work assignments will fluctuate based on business and stakeholder needs. As such, you will operate in a fluid internal consulting model; meeting the needs of internal stakeholders and the business as these arise and are prioritized.

You will actively participate in global commercial planning efforts by providing unbiased, objective, expert and targeted/tailored competitive intelligence to best meet internal stakeholder and business needs and positively impact business decisions and strategy.

All Roche employees are expected to effectively contribute to cross-functional collaboration and coordination and comply with all laws, regulations, policies & procedures that govern our business. 

Key Accountabilities

In this position, you will be primarily accountable for consistently, effectively:

- Acting as a strategic thought partner to Disease/Customer Area (DA) stakeholders, including understanding and anticipating their needs
- Proactively and continuously assessing the external landscape, key competitors and other dynamics
- Developing and maintaining in-depth DA knowledge
- Proactively providing competitor expertise, synthesized strategic insights and compelling, influential recommendations to guide decisions
- Aligning with stakeholders, DA Insights Leads (DAILs) and Strategic Insights Managers (SIMs) on brand objectives, business questions to be answered and on a fit-for-purpose, high quality approach to addressing needs
- Dedicating the right level of time to assigned tier 1, 2 and 3 projects; providing a fit-for-purpose, high quality delivery of insights and recommendations that drive decisions
- Using appropriate methodologies and vendors, and adhering to the Decision Quality Framework and other Strategic Insights & Analysis (SI&A) excellence standards
- Setting and managing appropriate stakeholder expectations
- Innovating by challenging current thinking, encouraging creativity and looking for new ways of doing things
- Considering at all times the wider context of business questions, issues or opportunities, including short- and long-term implications
- Identifying and communicating risks or threats
- Acting courageously by defending insights and recommendations when appropriate to ensure the best interests of the business are met
- Ensuring assigned goals and objectives are met and that assigned projects and other work are completed on time, to high standards and within budget
Key Relationships

The following diagram illustrates the internal and external functions or parties with whom you would regularly work:

- Internal –
- Affiliate and Regional Market Research, Marketing and Product Management Teams
- Disease Area Insights Leads
- Disease Area Teams
- Global Pricing & Market Access
- GPS Therapeutic Areas (Lifecycle Leaders, International Business Leaders, International Product Managers, etc.)
- International Business Teams
- Lifecycle Teams
- Pharma Portfolio Management
- Product Development (including PD Medical Affairs) 
- PT Development
- SI&A Core Capabilities
- SI&A Cross-Portfolio Insights
- Strategic Insights Managers
- Strategic Portfolio Committees
- Therapeutic Area and Group Insights Leads
- Other BIO and GPS functions and teams
- - External –
- Industry/Professional Associations
- Vendors
- Key Experience Used in this Position:

- Business planning/development
- Commercial planning & analysis
- Competitive intelligence
- Consulting
- Forecasting & business analysis
- Market research & planning
- Working in global project teams

Key Functional Skills/Competencies Used in this Position

- Business analytics & reporting
- Commercial excellence
- Financial analysis & planning
- Forecasting & reporting
- Launch readiness
- Long-range revenue planning
- Multicultural awareness
- Product/brand strategy
- Project management
- Working with strategic governance/decision-making committees

Example Responsibilities

In this position, you will:

- Competitive Insights & Analysis:
- Act as a strategic thought partner to Disease/Customer Area (DA) stakeholders
- Stay abreast of market and competitor evolutions and dynamics regarding Roche’s position in industry and the specific DA(s) of assignment. Develop and maintain at all times an in-depth and current understanding of our competitors and associated market dynamics
- Work closely with others in your DA POD to develop in-depth understanding of stakeholder needs and anticipate unspoken or future needs
- Determine and recommend the strategy/approach, deliverables and project allocation to best meet stakeholder needs by working with your DA POD partners or Group Insights Lead (incorporating SI&A tier 1, 2 and 3 project approach)
- Proactively review strategy, deliverables and timing with DA POD partners and stakeholders to ensure team and stakeholder clarity and appropriate project expectations 
- Develop and maintain a dynamic Annual Competitive Intelligence Plan (ACIP) for your assigned DA(s), including associated budget
- Create consistent fit-for-purpose, high quality competitive intelligence (CI) deliverables:
- Identify and recommend the best CI data source(s) to answer the business questions at hand in consultation with POD members, SI&A Center of Excellence (CoE) and other experts
- Quickly develop an adequate understanding of products and the market environment  to gather targeted CI, conduct CI analysis and assessments, present insights and discuss implications credibly with stakeholders
- Lead the planning and implementation of CI research and assessments
- Ensure CI research plans and projects leverage relevant internal, primary and secondary sources to address key strategic questions or issues
- Identify key strategic competitor insights, threats and risks, including potential implications to competitor scenarios and potential risks to internal programs
- Present CI research results and lead discussions with your fellow POD members and key stakeholders
- Regularly assess, measure and proactively highlight emerging industry trends and strategic implications

- Identify, negotiate with and manage vendor relationships to ensure on-time, on-target and within-budget deliverables
- Lead planning, coordination and execution of CI conferences, workshops and Competitor Threat Assessments

- Key Interactions:
- Leverage internal skills and expertise and collaborate cross-functionally on all recurring and ad hoc assignments
- Ensure stakeholders are aware of relevant CI and SI&A processes, methodologies, tools and data sources
- Partner with DA POD members and across Business Insights & Operations (BIO), Global Product Strategy, other functions and key affiliate teams to understand and influence business strategies, address key business questions and support robust decision-making
- Provide regular feedback to fellow POD members on overall POD performance and quality
- Collaborate with the Head of CI and SI&A’s CoE to share best practices and innovation in functional methodologies, tools and other resources

Qualifications, Experience, Knowledge, Skills & Abilities

Candidates for this position should hold the following qualifications, have the following experience, and be able to demonstrate the following knowledge, skills and abilities to be considered as a suitable applicant. Please note that except where specified as “preferred,” or as a “plus,” all points listed below are considered minimum requirements.


- Bachelors Degree (life sciences or related discipline is a plus)
- MBA or other related Graduate-level Degree is preferred (Masters or PhD in a life sciences discipline is a plus)


- 5 or more years’ work experience in strategic consulting or other analytical experience in the pharmaceutical, biotechnology or related industry
- Experience with quantitative and qualitative market or competitive research techniques and projects
- Experience using Excel-based models
- Experience includes past responsibilities for integrating and synthesizing findings from multiple sources to enable informed strategic decision-making and business insights
- Project management experience in a complex and multiple project environment
- Experience in pharmaceutical or related product marketing, market or competitive research. Knows the customer and market segment well
- International or global work experience is preferred.


- Knowledge of the pharmaceutical or related industry
- Understands drug development and commercialization processes
- Broad therapeutic area knowledge, relevant to Roche Pharma’s pi

About the company

Genentech is a leading biotechnology company that discovers, develops, manufactures and commercializes medicines to treat patients with serious or life-threatening medical conditions. We are among the world's leading biotech companies, with multiple products on the market and a promising development pipeline.

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