Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • Houston

Description

The Digital Advisor is the main point of contact for GS Marketing Digital clients and will be responsible for advising clients on digital strategies. The Digital Advisor will leverage product expertise with the goal of improving how clients use digital products and increasing adoption levels of GS Marketing offerings. The Digital Advisor will be responsible for building a relationship with digital clients and representing GS Marketing as an expert in the digital space. The Digital Advisor works closely with the Director, Digital Solutions to understand digital offerings, upcoming product launches and sales strategies. The Digital Advisor is expected to have a deep understanding of GSM's capabilities, partners and future trends in the digital industry. The Digital Advisor will also work closely with Senior Regional Managers (SRMs) and Account Executives (AE) to advise clients on product upgrades and build client relationships. Examples of day-to-day responsibilities include developing and advising clients by phone of the most effective digital strategy, analyzing digital reports and consulting with clients on findings, updating SRMs & AEs of conversations and sales opportunities and advising Director, Digital Solutions of new opportunities or client issues.

Essential Responsibilities
(List in order of importance)

Other duties as assigned.

1. Responsible for building relationships and providing value with Dealer Principal/General Manager & Internet Manager
2. Using strong technical and business development skills, advise dealers on their digital marketing strategy with the goal of increasing product utilization and product adoption
3. Assist with ongoing projects, initiatives and deliverables as necessary
4. Act as contact point for Account Executive team, providing information on individual dealer successes and areas of improvement and assist with successful implementation of objectives
5. Conduct monthly analysis of dealer performance and document recommended action items for each dealer and review on monthly call
6. Proactively contact dealers monthly to review reporting, provide advertising analysis and recommendations, and website optimization insights
7. Identify opportunities for improvement with SEM, SEO, website optimization, lead generation, digital advertising and other digital product offerings
8. Conduct quarterly trending review calls with the dealer to understand if current strategy is working and identify areas of improvement or focus
9. Collaborate with the AE team on new opportunities, upsells, re-contracting, and repackaging opportunities
10. Represent GS Marketing as an industry expert by sharing latest relevant industry information and best practices with clients
11. Monitor and report back on user feedback for continuous improvement of digital products
12. Develop and share best practices to improve tier 1 digital marketing
13. Provide training and process solutions for our dealers and field team related to both digital and appointment culture responsibilities
14. Develop proficiency in tier 1 digital marketing initiatives and build evaluation tools to assist dealers in managing process and marketing initiatives
15. Experience working in a flexible, employee empowering work environment. Structured or large company experience will not work here
16. Main point of contact for group of dealer clients
17. Provide first tier technical support and troubleshooting to facilitate issue resolution
18. Monitor dealer sites on a weekly basis for any errors to proactively ensure optimal site performance and satisfaction with GSM
19. Responsible for training dealers on tools and products

Qualifications:
Education and/or Experience:

Bachelor's degree from four-year college or university; plus five to eight years related experience and/or training; or equivalent combination of education and experience. 3+ years Digital Account Management experience preferred.

Experience in all aspects of developing and managing digital strategies
Proven experience in communicating digital recommendations to clients with confidence
Proven expertise in digital industry standards and digital products including but not limited to SEM, SEO, digital advertising, website functionality, analytics, social and mobile
Excellent customer service skills and a commitment to clients' success
Strong troubleshooting skills
Self-motivated to maintain client relationships
Eager to share information internally that will improve product offerings and business performance
Commitment to continuous learning
Strong effective communicator with excellent written and verbal skills
Strong ability to multi-task and follow-through on client issues and requests
Demonstrated ability to seek out digital trends and apply to GSM's business by providing useful advice and input
Experience working in a flexible, employee empowering work environment. Structured or large company experience will not work here

Is legally able to work in the United States.

The Friedkin Group and its affiliates are equal opportunity employers and maintain drug-free workplaces by conducting pre-employment drug testing.

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Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

  • customer service
  • marketing
  • sem
  • seo