- Entry level
- No Education
- Salary to negotiate
- New York City
Director, Insights & Measurement
NBC Universal is looking for an experienced consumer insights specialist to join the Ad Sales Insights & Measurement team. The Director of I&M will lead research and measurement efforts for categories aligned with the Client Partnerships and Client Strategy teams with a focus on the technology category. Responsibilities in this area include: establishing category expertise, identifying client challenges and opportunities, understanding consumer behavior within the industry vertical and connecting consumers to NBCU audiences. He/she will work with other team members across I&M in the planning, creation and communication of client measurement initiatives and the development of consumer insights through data analyses and storytelling. The director role also includes strategic sales support of senior sales leadership, agency portals and the integrated marketing team to maximize yield and hit revenue goals.
THE IDEAL CANDIDATE:
A strategic and creative problem solver who has the ability to identify and develop actionable insights through audience and consumer research. You must possess the business and analytical acumen necessary to interpret and anticipate client needs, understand business implications, and position insights effectively. This individual should have outstanding communication and presentation skills to report findings, engage with clients and across I&M teams to identify ways to measure efficacy of media spend, and proactively influence change within the organization.
WHAT WE NEED FROM YOU:
To develop a deep understanding of technology category business drivers, purchase decision triggers, and shopping behaviors among consumers of NBCU content across all platforms and devices.
To partner with key stakeholders to identify and package category intelligence for all teams.
To respond to client objectives with solutions that tap into NBCU’s vast resources.
To leverage the expertise of the broader NBCU Insights & Measurement team to reposition existing media research, support sales initiatives, and inform marketers with distinctive consumer insights that lead to deeper partnerships.
To be an effective presenter and clear communicator.
To be future forward and proactively partner with cross functional teams to develop innovative approaches to measurement
And most importantly, to live the values of collaboration and teamwork, operating as One Team across NBCU Insights & Measurement
WHAT You’ll GET FROM THIS ROLE:
Conduct world-class research: Contribute to building robust consumer and audience insights for NBCU
Drive impact: Work on a team that plays a critical role in delivering on a strategic goals for NBCU ad sales
Expand your knowledge: Compliment the research expertise you’ve built throughout your career; as well as be part of a team that is leading the industry in building new measurement solutions
Opportunity to work with smart people: Collaborate with NBCU experts across many different teams including vertical go-to-market teams, Advertising Effectiveness, Data & Insights, and Digital partnerships
Career & professional growth: Access to resources to develop your career and professional management skills
Professional development: Access to a number of different resources to develop your career and professional management skills
You’ll be joining a supportive team that is highly motivated, and proud of what they do
• Bachelor’s degree required
• 10+ years’ experience in TV/media research at a media brand, agency or supplier. Experience developing category expertise at major publisher preferred
• Good understanding of media planning, attribution and ROI measurement
• Successful candidate must be a strategic thinker with a strong interest in advertising/media research, consumer insights and the tech category
• Team player with strong communication and interpersonal skills. Focused on cultivating and growing strong internal and external relationships.
• Capable of handling multiple projects in a fast paced, deadline driven environment.
• Act proactively to anticipate and deliver on sales requests and client needs
• Ability to work efficiently and accurately with excellent attention to detail
• Ability to foster positive work environment and develop talent
• Advanced knowledge of Microsoft Excel and PowerPoint
• Proficiency in
About the company
NBCUniversal is where opportunities are found and careers are made. From the front lines to the top executive roles, we make it easy for potential candidates to explore opportunities and find the right fit with our team.