Job description


  • Entry level
  • No Education
  • Salary to negotiate
  • Norwalk


Director, Trade Marketing & Commercial InnovationUnited States
External Job Description
The Director, Trade Marketing & Commercial Innovation ensures the selling force has the right tools, programs and information necessary to achieve, and or exceed, their sales targets. This role plays the key interface between Marketing and Sales.  The role creates a competitive advantage via guiding strategic deployment of brands across On & Off -Premise Channels and segments. 

Management Responsibility:
Build and coach a team of 8 managers to unlock performance and growth
Lead the development of the commercial innovation/renovation goals and plans
Must have concise and clear communication skills to ensure all stakeholders are engaged and be able to influence outcomes
Collaborates with Brand teams, Sales organizations, distributors, Innovation and Supply
Ensures all commercial timelines for production and creative are achieved
Provides critical input and support to DBC Leadership team, brand teams and Salesforce regarding trade and commercial goals and performance
Lives Diageo culture, values and leadership standards 

Complexity  of Role: 
The role needs to manage a large number of key stakeholders across Marketing, Innovation, Supply and Sales functions in an environment of transformational change.  

Key Outputs/Deliverables:
Develops trade category strategy and NEP plans for DBC portfolio and each of the brands by month, channel and segment
Ensure account standards are developed by channel and segment, aligned to and that execution is tracked 
Develop and deliver all selling solutions
Ensure all Innovation/Renovation projects are on track and status is effectively communicated to all stakeholders
Develop and implement best in class user friendly POS systems
Supports Innovation program creation and sell in of innovation (customer presentations, materials, samples, etc);
Establishes effective and clear communication flow to organization (e.g., Bi-monthly all company calls, Quarterly distributor calls, etc.)
Develop Customer centric programs to support national and regional on and off-premise key accounts

10+ years of experience in a CPG environment, track record of success in: strategy development, shopper/consumer insight development, brand activation, joint customer business planning, crafting of commercial strategic and tactical plans combining economic, channel, shopper, and trade goals; creating possibilities, strategic influencing and change management, building alignment and constantly delivering great performance with a future focus. Strong previous experience in key leadership roles with customers and both on/off premise channels and shopper marketing. Customer marketing curriculum is a must.
Type of JobEmployeeReporting Location
Town/CityNorwalkNorth America State/Province
EEOC Statement (Only for US Users. For other markets, please leave blank)
Diageo is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Diageo does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, Protected veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Diageo also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.

About the company

British multinational alcoholic beverages company headquartered in London, England. It is the world's largest producer of spirits and a major producer of beer and wine.[5][6]

Diageo's brands include Smirnoff (the world's best-selling vodka),[7] Johnnie Walker (the world's best-selling blended Scotch whisky),[8] Baileys (the world's best-selling liqueur),[9] and Guinness (the world's best-selling stout).[10][11] It also owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.

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