Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • San Francisco

Description

The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is vital to growing both the Airbnb community and the top line business growth for the company.


Sitting within Airbnb’s Growth Marketing organization, the Display team is responsible for driving performance acquisition goals by planning & delivering digital media strategies globally. As part of the Host Paid Growth team, you will leverage programmatic and paid social channels to help Airbnb achieve our host growth goals. You will partner closely with cross-functional teams such as Marketing, FP&A, Data Science, Product, Engineering, and Design. This role utilizes a strong analytical background with a passion for executing scalable media strategies. Success in this role means maximizing the value of our digital media investments in order to drive impact for the global Airbnb brand.


What you’ll do:


- Build and execute a best-in-class global digital strategy for programmatic and paid social to achieve host acquisition goals

- Manage audiences, creatives, budget and bidding strategies to maximize efficiency for owned programs; including technical setup of experiments and analysis of results

- Maintain a data-driven approach through continual experimentation and optimization to exceed aggressive company goals; utilize a strong background in experiment design and evaluation

- Work closely with Product, Engineering, MarTech and Design to build features and creatives that enable a globally scalable media plan

- Collaborate with growth team's across business units including guest, experiences, luxury etc. to ensure alignment, and find opportunities to accelerate overall business growth for Airbnb.

- Research and evaluate growth opportunities, prioritize most impactful projects, and evaluate engineering and data science technical requirements for projects

- Be an end-to-end channel owner which includes tracking, measurement, attribution, optimization and automation across both web and apps


Required Skills:


- 5-8 years of relevant work experience

- Proven results in growth marketing across social, digital, and programmatic media

- Analytical and data savvy marketer. Strong knowledge of Excel (advanced functions), Facebook PowerEditor (or FMP), DoubleClick Manager, Google AdWords, and SQL

- Technical knowledge of tracking, tooling, experiment design and implementation

- Strong communication skills and ability to clearly articulate impact; ability to influence and work cross-functionally across several internal teams

- Previous relationships/interactions with key vendors and partners

- Strong project management skills including the ability to manage multiple projects simultaneously

- Experience working in global teams and collaborating across multiple geographies is a plus

- Passion for all things Airbnb. Experience hosting on the site is a huge plus

- Benefits


- Stock

- $2,000 yearly employee travel coupon

- Competitive salary

- Paid time off

- Medical, dental, & vision insurance

- Life & disability coverage

- 401K

- Flexbile Spending Accounts

- Apple equipment

- Daily breakfast, lunch and dinner


Apply now