- Entry level
- No Education
- Salary $18,000.00 - $30,000.00 unpaid work
- New York City
10 years of experience in marketing.
Experience managing external media agency relationships.
Experience developing and leading initiatives that integrate above and below the line tactics.
Experience leading marketing for a digital consumer product.
Experience growing audience base in new categories or for new products.
Track record of successful leadership.
Ability to work collaboratively as part of a team and maintain a positive attitude.
Ability to anticipate and effectively manage change in a fast-paced, ever-changing environment.
Excellent verbal and written communication skills.
About the job
As a Marketing professional, you are a fully dedicated business leader with the opportunity to shape the future of Waze. You take part in the complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of Waze, while helping it grow and engage its loyal user base. This means you work with a cross-functional team across sales, corporate communications, legal, web, product development, engineering and more. The role will enable you to shape Waze's development process, organize product launches from beginning to end and form future marketing strategy.
As the Head of Consumer Marketing for Waze in the U.S., you will be responsible for driving consumer growth in the U.S. market, enabling Waze to effectively scale.
Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual.
Develop, implement, and evolve consumer strategies and manage the marketing for the U.S. market.
Collaborate with Brand, Creative, and Product Marketing teams to connect regional needs and requirements to global brand and product initiatives and grow the Waze brand.
Work closely with other functions in the Marketing and Partnership organization (e.g. PR, Social, Partner Marketing, Product Marketing, Brand and Creative) to develop, execute and optimize integrated campaigns, programs, and promotions.
Collaborate with our Performance Marketing team to ensure user communications, strategies, and plans are aligned with U.S. Consumer Marketing strategies and plans.
Work closely with our Partnership functions to integrate Partner Marketing-led platform launches and activations; drive awareness, adoption, and usage of our products in the U.S. market.
About the company
Google is not a conventional company, and we don't intend to become one. True, we share attributes with the world's most successful organizations - a focus on innovation and smart business practices comes to mind - but even as we continue to grow, we're committed to retaining a small-company feel. At Google, we know that every employee has something important to say, and that every employee is integral to our success.
We provide individually-tailored compensation packages that can be comprised of competitive salary, bonus, and equity components, along with the opportunity to earn further financial bonuses and rewards. Googlers thrive in small, focused teams and high-energy environments, believe in the ability of technology to change the world, and are as passionate