Job description


  • Entry level
  • No Education
  • Salary to negotiate


Head of Digital Bank Marketing - 90223581
Primary Location:US-Delaware-Wilmington
Job Type:Permanent/Regular
Posting Range:13 Feb 2019 - Ongoing
Job Title: Managing Director, Digital Consumer Bank Marketing  
Location: Wilmington, DE
About Us
Barclays is a transatlantic consumer, corporate and investment bank offering products and services across personal, corporate and investment banking, credit cards and wealth management, with a strong presence in our two home markets of the UK and the US. Our goal is to become the bank of choice by providing superior services to customers and clients and supporting our stakeholders via a commercially successful business that generates long-term sustainable returns.
About Barclays in the US
Barclays offers corporate and investment banking and credit card services in the US. Our 10,000 US colleagues are located in offices across the country, with headquarters in New York City. In 2017, Barclays announced plans to create a world-class campus in Whippany, New Jersey, for our Technology, Operations and Functional teams in the US. Other principal locations include Delaware, Nevada and Ohio.
About Barclays US Consumer Bank
Barclays US Consumer Bank (BUSCB) is one of the fastest-growing top-10 credit card issuers in the nation. The company creates customized, co-branded credit card programs for some of the nation’s most successful travel, entertainment, retail, affinity and financial institutions, including: American Airlines, Apple, JetBlue, the National Football League and Wyndham Worldwide. The business also issues its own Barclaycard-branded credit cards: Barclaycard Ring, Barclaycard Rewards, Barclaycard CashForward, and the award-winning Barclaycard Arrival product series. The company is headquartered in Wilmington, Delaware and has operations centers in Henderson, Nevada; Whippany, NJ; and Hamilton, Ohio
About Digital Consumer Bank
The Digital Consumer Bank provides banking services in the US.   Through recruitment of cards, deposits and loans we help consumers optimize their financial lives providing premium products and a perfect experience.
Overall Purpose of role
As Head of Digital Consumer Bank (DCB) Marketing, this role is responsible for driving the delivery of best-in-class marketing across our Branded product portfolio. This role will develop the marketing strategies required to deliver organic business growth within budget and investment hurdles at an agreed risk tolerance.  Specific responsibilities include defining key business priorities to deliver business enabling technologies that enhance the customer experience, i.e. mobile apply, data management, targeting, and new product launches.   
Your Role (Key Accountabilities)
Strategic leadership of DCB Marketing to enable the U.S. Consumer Bank to meet its annual targets and objectives. 
Responsible for vision, purpose, overall strategy development and execution including all channels of the DCB
Ensure the strategy and business plans in place are financially sound and effective, to deliver against required goals and ensure appropriate measurements and metrics are in place to validate performance for a complex business unit encompassing multiple products, multiple credit segments, as well as multiple channels
Review, revise and implement processes that support the delivery of top business results while building inherent efficiencies within the U.S. business
Provide timely, accurate and complete management information that enables decisions to be made quickly and implemented at speed.
Support management reporting processes and reporting obligations
Ensure compliance with internal and external governance and control requirements
Takes personal accountability for inspiring and bringing out the best from the team through effective line management, supporting a high performance culture and helping to deliver the US Consumer Bank strategy
Basic Qualifications/Skills
Bachelor’s Degree
15+ years marketing experience
Preferred Qualifications/Skills
Financial Services Experience Preferred
MBA Preferred
Direct marketing experience across multiple channels, direct mail, digital, IBTM, face to face
Marketing Strategy skills required, including acquisition and customer marketing
Budget ownership and management experience
Ability to multi-task and work well with vendors, partners, other bank colleagues (Legal, Mktg Ops, Technology, Sourcing, etc.)
Strong Oral and Written

About the company

Barclays moves, lends, invests and protects money for 48 million customers and clients worldwide.

We have over 325 years of history and expertise in banking. From our beginnings in Lombard Street, London through to the launch of the world’s first ATM and innovative mobile phone payments services, find out more about our achievements to date.

Barclays is a trading name of Barclays Bank PLC and its subsidiaries. Barclays Bank PLC is registered in England and is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England. Registered No. 1026167. Registered office: 1 Churchill Place, London E14 5HP.

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