Job description


  • Entry level
  • No Education
  • Salary to negotiate
  • Redmond


Nintendo of America Inc.
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at

Serves as cross-functional campaign lead,
collaborating with internal and external partners, including Legal, publisher
relations, web production, eCommerce and product development groups.
Partners with Manager and advertising team in
leading the development of campaign strategies and recommendations for seasonal,
quarterly and launch-related advertising campaigns across digital channels.
Map out targeting strategies leveraging
available data to serve relevant ads to the right customers on the right
Oversees agency partners in the development
and execution of paid media and creative strategies for digital products and
service campaigns.
Facilitates the advertising creative
process, including creative brief, concept development, creative review and
internal approval processes.
Manages production of creative, including
budgets and timelines.
Manages media planning and buying for campaigns,
including partnerships, custom programs and data/retargeting initiatives.
Ensures that campaigns are running and
delivering as planned.
Reviews and analyzes data from various sources
and provides key insights to determine real-time improvements and overall
effectiveness of campaigns.
Ensures the quality of deliverables conforms
to Nintendo of America (NOA) standards (legal/ESRB compliance, marketing
strategy, etc.).
Tracks campaign budgets, marketing ROI and
sales performance.
Prepares presentations summarizing campaign
strategy, creative, key performance metrics and actionable findings and
presents to executive management as needed.
Acts as back-up for manager, as needed, in
various cross-functional team meetings.

Five or more years of relevant Marketing
Experience with programmatic trading and/or
campaign management with Facebook Business Manager, DoubleClick Bid
Manager preferred
Experience with third party online ad serving
solutions (DoubleClick for Advertisers, Sizmek, etc.)
Strong Microsoft Office proficiency,
including Excel and PowerPoint
Strong understanding of standard analytics
tools and packages, such as Google Analytics or Adobe Marketing Suite/Omniture
Vendor management
Proofing and editing skills
Experience in coordinating marketing assets
and approvals
Video Games industry experience a plus
A passion for everything digital, with an active interest and
understanding of online advertising industry trends
Undergraduate degree in Marketing,
Advertising, Communications or a related field, or equivalent
We are an equal opportunity employer of individuals with disabilities and protected veterans....valuing diversity…celebrating strengths.
Primary Location
Nintendo of America Inc.
Number of Openings
Work Days
About us:
We are an equal opportunity employer valuing diversity…celebrating strengths.

About the company

Nintendo is the world's largest video game company by revenue. Nintendo defines Corporate Social Responsibility as "Putting Smiles on the Faces of Everyone Nintendo Touches." Nintendo of America, working closely with our parent company, Nintendo Co., Ltd., strives to embody this definition in our business activities and interactions with all of our stakeholders.

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