- Entry level
- No Education
- Salary to negotiate
- New York City
What you’ll be doing...
This role is responsible for strategic positioning, marketing/communications and all stages of creative (strategy/development/flawless execution) to support the launch of Verizon's key new products and services in the wireless and other related categories.This includes developing a smart and consumer-centric position for each product/service, and driving holistic marketing plans and creative to support that position.
The ability to partner with and lead key stakeholders including the product/service business units, cross-functional marketing teams, insights, integrated marketing team, agencies (traditional, digital, and other) and production vendors is a must.
Success in this role will be dependent upon the individual’s desire to develop breakthrough creative that’s grounded in strong consumer and cultural insights – and an even stronger desire to manage the executional details of those ideas to near perfection. Also, the ability to adapt and work in a matrix-ed and ever-changing environment is important.
The position will be based in NYC, with some travel as needed.
RESPONSIBILITIES FOR EACH PRODUCT/SERVICE THIS ROLE SUPPORTS:
Partner with the business unit and lead strategic positioning development.
Lead creative strategy, development and execution.
Autonomously manage multiple agencies, both traditional and digital, on all day-to-day aspects of the partnership.
Partner with internal cross-functional marketing teams to lead the development of truly integrated marketing plans.
Autonomously manage production and shoots.
Partner with business unit leaders and insights to develop clear objectives and success measures for all marketing and creative initiatives.
Think critically about the business and what is needed from a marketing and creative perspective to meet stated objectives and drive the business.
Measure and monitor marketing and creative initiatives to determine performance and potential needs for course-correction.
Manage complex situations and demonstrate the ability to develop solutions to those situations with strong partnership with peers as needed, and with little oversight from direct manager.
What we’re looking for...
You'll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Even better if you have:
Degree in Business, Marketing, Communications or related field with 8+ years of experience in marketing strategy & creating demand for existing or new products.
Excellent general business analytical skills able to quickly synthesize data at micro- & macro-level.
Experience working with & managing multiple agencies & internal cross function teams in the development & implementation of marketing plans.
Proven track record in the development & implementation of successful integrated communications programs for the products/services assigned.
Previous experience marketing tech.
Strong creative sense to inspire & provide effective direction/input to creative teams.
Understanding of what is required to execute flawlessly on strong creative ideas.
Proven success in managing & leading in a rapidly changing environment.
Ability to solve unexpected challenges, break bottlenecks & challenge the status quo.
Capability of working on several projects simultaneously & maintains flexibility to adapt to changing priorities.
Outstanding oral & written communication & interpersonal skills.
Worked effectively across organization boundaries.
Built high performance work teams.
Ability to make trade-offs to deliver effective solutions to business partners in a timely fashion.
Demonstrated a highly consultative approach with business partners.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation,
About the company
For more than 100 years, Verizon has been at the center of the communications revolution.
Verizon is one of the largest communication technology companies in the world.
We help people, businesses and things communicate better.
The digital world promises consumers a better, more connected life, and we’re the ones delivering it. We make it possible for people to stay in touch and businesses to connect with their customers. We’re also bringing technology and hands-on learning opportunities directly to kids who need it most. Our goal is to inspire tomorrow’s creators to use technology to build brighter futures for themselves, their families and the world.