Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • New York City

Description

General Information 
 
Job Title:   Manager - Marketing   Function:   Marketing 
 
Supervisor Title:  Director, Marketing 
 
Location:  NYO – 10 Hudson Yards
 
Job Summary:
Plays a key role in the development, implementation and presentation of the individual brand.  Implements marketing strategy including launch plans and promotional calendars while controlling costs and managing profits and loss.  Works closely with marketing management to create, develop, execute, and evaluate new product launches and promotional marketing programs to support the brand. 
 
Job Requirements:
- Bachelor’s degree
- 3-5 years cosmetic marketing experience required
- Strong written, oral, and interpersonal communication skills
- Strong presentation skills
- Knowledge of industry
- Ability to handle a fast-paced environment
- Adaptability in a rapidly changing environment 
 
Judgment and Decision Making: Offers judgment and opinions on marketing strategy of team.  Requires moderate supervision in decision-making.  
 
 
Financial Scope: Responsible for execution of annual budget and tracking all trends.  Works with finance to reconcile budget trends vs. actuals for areas within brand responsibility: samples, print, displays, testers and special events. 
 
Essential Duties and Responsibilities: 
 
 
1.  Marketing Services: 25%
Develop forecast proposals for new products/sku’s as well as revised forecasts for existing businesses affected by launch
Prepare and/or review MD’s for all necessary information, maintain accurate files on ongoing projects, keep abreast of all timetables for new product launches and ensure that deadlines are met in a timely manner; identify potential problems 
Monitor plant inventory levels for retail and promotional items to ensure appropriate stock levels
Coordinate bi-annual phase-out meeting, recommending products for discontinuation, reviewing obsolete inventory levels, and lost revenue implications ?  Work with Global marketing team to implement domestic applications of brand strategy
 
2.  Creative: 20%
Initiate new Marketing proposals and drive development with Creative group   
Develop/issue creative fact sheets on new projects 
Ensure that Creative is aware of all copy/package direction, providing components, working copy, etc. 
Drive display development, focusing on marketing objectives 
Review all copy submissions 
Ensure art mechanicals are accurate for content, and that they are released on time  
Monitor the accuracy of final copy/art mechanicals 
 
3.  Special Events: 15%
Work closely with sales team/all necessary departments to assist in development of all in-store events, outlining objectives and budgets
Ensure that all launch requirements are met
Follow-up on all results
Ensure that marketing is aware of latest spending estimates
 
4.  Sales Reporting Responsibilities: 15%
Complete knowledge of unit/dollar volume for each product within brand responsibility - both retail and net
 
5. New Products: 15%
Track net shipment performance of all new items for 6 months after launch
Issue post-launch status reports to ensure that all launch commitments and backup orders are met
Prepare quarterly brand review and new products vs. basic business review as required
Track retail sell-thru of all launches for the first 12 weeks plus key products and categories on an ongoing basis 
 
6.  Additional responsibilities: 10%
Work with Director to recommend strategic retail pricing for new products; recommend price increases for existing products
Prepare Competitive Pricing Review of all product segments and major prestige brands bi-annually
Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments
Market visits on an ongoing basis
 
 
Required Competencies: 
 
1.  Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)
 
2.  Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty 
 
3.  Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes

About the company

The L'Oréal Group is a French cosmetics and beauty company, headquartered in Clichy, Hauts-de-Seine. It is the world's largest cosmetics company, and has a registered office in Paris. It has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States.

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