- Entry level
- No Education
- Salary to negotiate
- UNITED STATES
Mission/Purpose of Job
The successful candidate will have a breadth of functional experience in product marketing including the ability to develop and manage comprehensive product strategy and marketing plans that drive growth to the Volvo Group Aftermarket. Excellent marketing, communication and project management skills are critical to success in this position, as is a demonstrated ability to work collaboratively in a fast-paced, global matrix structure. The Product Manager, Aftermarket will work proactively with dealers, new product management, internal stake holders and suppliers to develop and implement the Volvo Group’s Aftermarket Marketing Strategy for growing aftermarket sales and profitability.
Develop, manage, execute and follow-up of comprehensive marketing plans for target product categories within the given product segments.
Maximize sales and profits for assigned product segments to meet corporate targets utilizing competitive intelligence for strategic pricing.
When applicable develop, manage, execute and follow-up of new product launches within the given segments.
Exhibit traits of a holistic vision by supporting product growth utilizing data, with the willingness to go beyond the product and price to grow share.
Work with suppliers, dealers, RPM’s, DPM’s, RFPSM’s, and end customers on developing new programs and promotions.
Support research and analysis of market conditions to build a product strategy and exploit gaps and opportunities within the product segment categories, (“Entrepreneur spirit”).
Extract and analyse data, develop reports and interpret trends to inform internal and external users.
Support development of collateral and promotional materials for target product categories through the extended enterprise to retail sales.
Proactively identify areas for improvements and efficiencies in systems and processes for internal stakeholders, dealers and fleets.
Understand, drive and execute branded, (Genuine) product strategies.
Support the Overall Aftermarket Strategy throughout the organization.
Identify and develop dealer, customer and internal training for assigned products categories.
Perform initiatives as required which supports dealers, fleets and internal customers.
Heavy Duty industry experience.
Understanding the Parts and Service business at dealer level.
Self-driven by a drive to succeed.
Program development, implementation, management skill, marketing plan development, execution and follow-up.
Marketing acumen that embraces the entire dealer body as well as market and customer segments within the HD truck arena.
Ability to grasp broad product/business strategies and apply those strategies into action plans.
Abstract thinking capacity that challenges the status quo and curiously entertains visionary concepts.
Excellent relationship skills, highly collaborative, building rapport and credibility quickly with all levels of the organization, dealers and fleets.
Excellent communication skills, (i.e. written and verbal) with the ability to work in ambiguous environment.
Be Driven and have the ability find a way to execute, from idea to completion by challenging status quo.
Proficient use of MS Word, Outlook, PowerPoint & Excel.
Essential Educational and/or Training Qualifications and Certificates
Bachelor’s degree in marketing, data management, business or equivalent experience required.
Preferred Experience and Knowledge
5 years of marketing, business development or account management experience, preferably in the automotive or heavy duty trucking industry.
Knowledge of brand strategies and ability to comprehend and create action plans that deliver growth.
Experience in a B2B and B2C environment preferred.
Knowledge of Heavy Truck and/or Automotive Dealership fixed operations.
Prior OE dealer experience
Prior Parts and or Service Department operation knowledge, including inventory systems.
Up to 25% travel required.
About the company
The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Gothenburg, employs about 100,000 people, has production facilities in 19 countries and sells its products in more than 190 markets.