- Entry level
- No Education
- Salary $18,000.00 - $30,000.00 unpaid work
- New York City
Bachelor's degree or equivalent practical experience.
5 years of relevant experience in technology and/or marketing.
3 years of experience in Google Ads or search advertising.
Deep understanding of digital marketing from a practitioner’s point of view.
Ability to organize content and set direction in the face of ambiguity.
Ability to work in a highly cross-functional environment to drive stakeholder alignment and scaled communications.
Exceptional written work, including the ability to articulate complex products and features in language that is engaging and easy to understand.
Organized self-starter with ability to manage multiple projects from inception to completion.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Product Marketing Manager, you’ll drive end-to-end strategy and execution for the most important products in Google Ads. You’ll partner with product, sales, research, and public relations to develop go-to-market strategy, product positioning, competitive analysis, education, and best practices. Through creativity and a passion for ads, you’ll help shape the voice of the product, bring our innovations to life, and help businesses around the world grow to their full potential.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Drive awareness and adoption of Search Ads. Develop key messages and best practices for Search products that are impactful and easy to understand.
Lead branding and positioning initiatives to ensure Search Ads is positioned for success in the industry.
Develop blog posts, best practices content, press FAQs and presentations that conveys the value of Search Ads to marketers and how to be successful in using it.
Help inform the development of new Search products based on market insights.
Measure and manage marketing programs to impact, including product adoption and customer engagements.
About the company
Google is not a conventional company, and we don't intend to become one. True, we share attributes with the world's most successful organizations - a focus on innovation and smart business practices comes to mind - but even as we continue to grow, we're committed to retaining a small-company feel. At Google, we know that every employee has something important to say, and that every employee is integral to our success.
We provide individually-tailored compensation packages that can be comprised of competitive salary, bonus, and equity components, along with the opportunity to earn further financial bonuses and rewards. Googlers thrive in small, focused teams and high-energy environments, believe in the ability of technology to change the world, and are as passionate