- Entry level
- No Education
- Salary to negotiate
Regional Strategic Marketing Associate- North America- Mobile Electronics-182113
Gore is a technology-driven global company built on entrepreneurial innovation, integrity, and teamwork. Our diverse portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Through our product leadership, we've been changing lives and changing industries for more than 50 years. What can you change by joining Gore? Visit gore.com/change-life to find out.
Gore’s Performance Solutions Division is committed to delivering breakthrough performance solutions for customers' complex product and process challenges in several key markets and industries including: aerospace, automotive, mobile electronics, music, semiconductor, oil and gas, industrial and pharmaceutical and biotechnology industries. As a leading supplier of products engineered to be used in demanding environments, we are looking for a dynamic Strategic Marketing Associate professional to join our team in Elkton, MD.
If you are searching for a company where you can make a difference, we’re looking for you. In this role, you will champion the regional Mobile Electronics market segment strategy and commercial tactics to drive customer engagement and sales. You will also gather market and customer insights to understand and identify regional trends that influence global market assessments, strategies and priorities. You’ll also leverage marketing skills to identify customer segments, critical purchasing criteria, customer journey maps, stakeholder roles and personas for effective targeting. In addition, you’ll collaborate with sales and business teams as well as other marketing associates to develop and deliver relevant value propositions and customer experiences. You’ll also adapt global strategies and marketing plans to regional needs and requirements to ensure high impact for, and effective execution by, the regional sales teams.
The ideal candidate will:
Be willing to take initiative and be self-motivated
Be a team player with ability to influence others
Possess high ethical standards and respect of compliance
Conducting regional Mobile Electronics market assessments aligned to global segment strategy and opportunities
Developing operational marketing plans to support and enable local sales teams engage target customers for quick revenue generation
Performing customer segmentation and identification of high priority customers
Creating customer engagement plans
Identifying and expanding product offering beyond legacy businesses in the segment
Monitoring regional competitive activities and contribute to segment competitive intelligence
Developing deep customer understanding in terms of critical purchasing criteria, stakeholder analysis, value chain analysis, customer journey mapping through frequent voice-of-customer engagement
Authoring regional go-to-market segment plans to achieve market segment and business team objectives
Creating advocacy strategy at key opinion leaders to influence market development for, and customer adoption of, PSD products and solutions
Supporting Mobile Electronics sales growth with emphasis on new products
Conducting relevant market research directly or through third parties
Collaborating with sales associates, market development associates, product specialists and application engineers to uncover unmet customer needs and translate to new product ideas
Contributing to building business cases for new product development
Partnering with product specialists, global strategic marketing and marketing communication associates to ensure effective value propositions and new product launches that are clear and compelling to target customers
Participating in cross-functional projects and initiatives when needed
Producing key deliverables, such as:
Regional Mobile Electronics market assessments: market sizing, new opportunities
Regional go-to-market plans: segmentation, value chain, journey mapping, and stakeholder analysis
Regional customer engagement plans: customer targeting, new product launches, lead generation tactics
Advocacy plans to identify and influence key opinion leaders
Required Job Qualifications:
Bachelor’s degree or equivalent
A minimum of 7-10 years of strategic marketing experience in leading B2B multinational companies (from Consumer Durables
About the company
Gore is a materials science company whose associates are driven by curiosity and the opportunity to improve lives through our products and innovations.
Working closely and collaboratively with our customers, we devise best-fit solutions that work the first time and every time — delivering a high standard of reliability expected by our customers and the people they serve. With products ranging from medical devices that treat aneurysms to high-performance GORE-TEX® Fabrics, and with over 2,000 patents granted in our 55-plus-year history, we’re committed to innovations that improve lives.