Job description


  • Entry level
  • No Education
  • Salary to negotiate


Segment Group Lead - ECM Airline VP - 90230217
Primary Location:US-Delaware-Wilmington
Job Type:Permanent/Regular
Posting Range:8 Apr 2019 - Ongoing
Segment Group Lead - ECM Airline VP
Wilmington, DE

Barclays is looking for a Vice President Segment Group Lead - ECM Airline. The Airlines ECM Marketing Lead (VP) will be responsible for the strategy, management, customer experience, and performance for a top 3 Airline program, products and portfolio.  Key responsibilities include marketing, relationship management, and providing input into strategies related to all aspects of the partnership.  The role will determine strategies to maximize performance including but not limited to early month on book, product upgrades, spend campaigns, merchant offer campaigns, attrition management, and benefits reinforcement.  The ECM Lead (VP) will work directly with the Airline’s executives, partnership team as well as many internal stakeholders such as Marketing, Strategic Analytics, Customer Experience, Finance, Legal and Compliance, Technology and Operations.

What will you be doing?
•You will be responsible for developing the Existing Customer strategies to achieve growth targets for a Top Airline partnership.
•Manage financial drivers to maximize P&L performance.
•You will be accountable for the strategy, development, management, and optimization of a $10M+ annual marketing budget.   
•Responsible for identifying potential risks that could be detrimental to growth plan or the overall relationship and develop/implement action plans to address risks.
•Identify competitive trends in product, customer engagement, retention, marketing strategies and marketing landscape.  Develop strategies to address gaps.
•Set the strategy for creative development for existing customer marketing initiatives and campaigns
•Ensure regulatory requirements are met for Existing Customer marketing offers and general marketing conduct/compliance.
•Daily interaction with program management and executives both internally and at the partner and with creative agencies.

What we’re looking for:
•Bachelor’s degree required (Business related field)
•10+ years of experience in marketing or partnership
•10+ years of credit card banking industry experience

Skills that will help you in the role:
•Proven track record of marketing, business development and setting strategic direction
•Demonstrated P&L accountability and ownership.  This role has the autonomy to communicate and make decisions with the partner.  Judgmental skills are needed to intuitively understand the P&L impacts / size of decisions and the best course of action to take.  They will need to discuss and negotiate both internally with cross-functional Marketing, Finance, and Strategic Analytics teams as well as externally with the partner.
•Strong analytical skills. 
•Travel is required for this position (5-10%), but there is flexibility

Where will you be working?
Barclays' Wilmington campus includes two beautiful buildings located along the historic Wilmington Riverfront. A glance out our windows reveal a scenic look at the Christina River, along with a growing riverfront community of luxury apartments, shops, and restaurants. Additionally, the Wilmington train station is a short walk away making travel from New York and Washington, DC convenient. 

Interested and want to know more about Barclays? Visit for more details.

Our Values
Everything we do is shaped by the five values of Respect, Integrity, Service, Excellence and Stewardship. Our values inform the foundations of our relationships with customers and clients, but they also shape how we measure and reward the performance of our colleagues. Simply put, success is not just about what you achieve, but about how you achieve it.

Our Diversity
We aim to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their talents are nurtured, empowering them to contribute fully to our vision and goals.  It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by

About the company

Barclays moves, lends, invests and protects money for 48 million customers and clients worldwide.

We have over 325 years of history and expertise in banking. From our beginnings in Lombard Street, London through to the launch of the world’s first ATM and innovative mobile phone payments services, find out more about our achievements to date.

Barclays is a trading name of Barclays Bank PLC and its subsidiaries. Barclays Bank PLC is registered in England and is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England. Registered No. 1026167. Registered office: 1 Churchill Place, London E14 5HP.

Companies in this sector

Hives where you can find this job offer