- Entry level
- No Education
- Salary to negotiate
76689 Marketing 9/4/2019 Charlotte, North Carolina, United States
Lenovo is a $50 billion Fortune Global 250 company and a global technology leader in driving Intelligent Transformation through smart devices and infrastructure that create the best user experience. Lenovo manufactures one of the world’s widest portfolios of connected products, including smartphones (Motorola), tablets, PCs (ThinkPad, Yoga, Lenovo Legion) and workstations as well as AR/VR devices and smart home/office solutions. Lenovo’s data center solutions (ThinkSystem, ThinkAgile) are creating the capacity and computing power for the connections that are changing business and society. Lenovo works to inspire the difference in everyone and build a smarter future where everyone thrives.
The WW Social Marketing team is presently hiring for a Social Insights & Technology Manager role based in Raleigh.
The Social Insights & Technology Manager will develop and lead a center of excellence for social insights & listening globally. They will coordinate social listening efforts across business units and countries, serving as lead for Lenovo’s social listening program, delivering guidance to internal clients on opportunities and risks associated with social media listening and engagement. They will establish social share of voice (SOV) program in coordination with communications & brand teams and report globally. They are also responsible for optimizing and integrating Lenovo’s social media technology stack.
For candidates located outside of the Raleigh, NC area, working remote is an option for this role, however 30-40% travel to NC would be required*
The Social Insights & Technology Manager is responsible for driving global excellence and standards for social insights and listening:
• Manage brand’s day-to-day social media listening efforts by monitoring of brand & corporate dashboards and reporting on listening insights and trends to internal stakeholders.
• Maintains and shares a dynamic global social listening strategy that integrates the efforts of countries and multiple business units. Advises on proper social engagement and response.
• Works with Director of WW Social to establish social media listening and engagement guidelines and policies in response to changing business needs and global social objectives.
• Shares relevant brand and corporate listening insights with multiple business units and countries. Insights include topical trends as well as analysis of social landscape and audience buzz volume, frequency, velocity, demographics, and related dimensions.
• Manages use of social listening technology (e.g. Sprinklr) and develops processes for improved use of tool throughout the enterprise.
• Supports global communications function and provides dedicated support around social crisis communications strategy and process.
• Optimize social media technology stack and manage team’s Social Technologist to ensure tool adoption, training and best practices among global users.
• Partner with Marketing Analytics team to integrate social platforms into marketing dashboards and other relevant marketing tools to produce reporting and insights dashboards for all social paid, earned, shared and owned activity.
• Creates scalable processes for widespread social listening adoption and enablement; for example, how to plan, organize, and execute a social media listening program for a business line or country office.
• Identifies and reports on social media trends to public relations and marketing leaders.
- Minimum of 5 years experience in an analytics role for a brand or marketing agency.
- Minimum of 3 years of experience with social listening.
- Experience working with multiple stakeholders across global teams.
- public relations
- social media
About the company
Motorola, Inc. was a multinational telecommunications company based in Schaumburg, Illinois, United States (U.S.). After having lost $4.3 billion from 2007 to 2009, the company was divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011. Motorola Solutions is generally considered to be the direct successor to Motorola, Inc., as the reorganization was structured with Motorola Mobility being spun off.